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Social Media Scheduling and Account Management Platforms

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Strategic Social Media Management


The previous five chapters have been devoted to social media strategy development. They have guided you through audience research, the ethical and legal requirements, defining goals, objectives and key messages, devising effective tactics and social media analytics. With these fundamental components of social media strategy locked in, this chapter focuses on understanding and selecting the tools that can support the implementation of a clients’ or organisation’s social media strategy.

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Correspondence to Karen E. Sutherland .

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Sutherland, K.E. (2021). Social Media Scheduling and Account Management Platforms. In: Strategic Social Media Management. Palgrave Macmillan, Singapore.

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