Abstract
Religion, as one of fundamental elements in culture, is believed to exert some influence on traveler’s behavior and the interaction between the host and the guest. This paper aims at exploring how religion influences in the development of hospitality industry from both the demand and supply. Using Tibet for a case study, the paper finds out that the authentic lifestyle and religious behaviors of the Tibet people are the prominent elements towards hospitality. There is only limited direct interaction between tourists and the local people. Instead, intangible interaction occurs in tourists’ spiritual experience which creates an emotional link between them. From the host’s perspective, the influence of religion in the hospitality culture is mainly generated in the five major aspects. Business objective and principle, guest relation, human resources, public relationship and physical evidence are these major aspects.
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Liu, X., Suolang, D., Lu, X. (2020). Influence of Religions in the Development of Hospitality Culture in Asia—The Case of Tibet. In: Luo, Y., Jiang, J., Bi, D. (eds) Tourism Product Development in China, Asian and European Countries. Springer, Singapore. https://doi.org/10.1007/978-981-15-4447-7_9
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DOI: https://doi.org/10.1007/978-981-15-4447-7_9
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