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Exploring Emotional and Memorable Tourism Experiences

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Tourism Product Development in China, Asian and European Countries

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Abstract

The image of a tourist destination should be thoroughly investigated before product positioning attempts are undertaken. In this paper, components of a tourist destination image of Barcelona in the Chinese market are identified. A qualitative analysis software is used to process the data collected from a set of semi-structured, in-depth interviews. Three factors of perceptual image and four factors of affective image are discovered. The results show that the majority of the Chinese tourists prefer cultural and architecture tourism products rather than the sun and beach product. Shopping is one of the most important activities within any tourism products for the Chinese tourists. On the other hand, communication and interaction between tour guides and visitors is one of the important components of a tourism product. The results of the study provide useful suggestions for the design and marketing of tourism products in general.

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Notes

  1. 1.

    Chinese first-tier cities: China's first-tier cities usually refer to Beijing, Shanghai, Guangzhou, and Shenzhen which make “The Big 4”. Second-tier cities include Tianjin, Chongqing, Chengdu, Wuhan, and Xiamen. It is frequently referred to by various media publications for purposes including commerce, transportation, tourism, education, and more. The government does not recognize an official list of the tier system.

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Authors and Affiliations

  1. Universitat Autònoma de Barcelona, Barcelona, Spain

    Mingge Tian & Gemma Cànoves

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  1. Mingge Tian
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  2. Gemma Cànoves
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Correspondence to Mingge Tian .

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Editors and Affiliations

  1. University of the Balearic Islands, Palma de Mallorca, Spain

    Yuhua Luo

  2. South China University of Technology, Guangzhou, China

    Jinbo Jiang

  3. South China University of Technology, Guangzhou, China

    Doudou Bi

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Tian, M., Cànoves, G. (2020). Exploring Emotional and Memorable Tourism Experiences. In: Luo, Y., Jiang, J., Bi, D. (eds) Tourism Product Development in China, Asian and European Countries. Springer, Singapore. https://doi.org/10.1007/978-981-15-4447-7_8

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  • DOI: https://doi.org/10.1007/978-981-15-4447-7_8

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  • Online ISBN: 978-981-15-4447-7

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