Abstract
This study is an analysis about the Caribbean’s image among Chinese tourists based on the current theories of tourist destination images. User-generated contents (UGC) from various online tourism forums are analyzed and categorized using corresponding theoretical models. With tourists from China as the target group for the survey, this paper explores the perception of Caribbean tourism by the potential Chinese travelers. Practical direction and strategies for market positioning are recommended.
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Liao, X., Sánchez Aguilera, D. (2020). Chinese Tourism in the Caribbean—Destination Image and Future Expectations. In: Luo, Y., Jiang, J., Bi, D. (eds) Tourism Product Development in China, Asian and European Countries. Springer, Singapore. https://doi.org/10.1007/978-981-15-4447-7_7
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DOI: https://doi.org/10.1007/978-981-15-4447-7_7
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