Abstract
As a group, Australia’s public universities are weakly differentiated.They have more points-of-parity than points-of-difference.This presents an opportunity for a new university to adopt either a focus or a cost-leadership strategy and disrupt the current situation.Currently, most universities look to superficial ways to communicate their minor points-of-difference.In this endeavour many would benefit from the services of a good advertising agency.
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Notes
- 1.
M. Porter, Competitive Strategy (New York: The Free Press, 1980, 1998).
- 2.
Different scholars and consultants have their own set of (generic) strategies. These three have been chosen because they are well known and fit for purpose.
- 3.
Encouraging a British Invention Revolution: Sir Andrew Witty’s Review of Universities and Growth (October, 2013), available from www.gov.uk/bis.
- 4.
M. Dodgson and J. Staggs, “Government Policy, University Strategy and the Academic Entrepreneur: The Case of Queensland’s Smart State Institutes, Cambridge Journal of Economics, Vol. 36, No. 3 (2012), 567–585.
- 5.
This type of mixed-up portfolio also signals that the people responsible have no idea what they are doing.
- 6.
G. R. Dowling, Winning the Reputation Game (Boston: MIT Press, 2016).
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Devinney, T., Dowling, G. (2020). What Are the Strategies of Australia’s Universities? Strategy. In: The Strategies of Australia’s Universities. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-15-3397-6_10
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DOI: https://doi.org/10.1007/978-981-15-3397-6_10
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