National Image pp 131-178 | Cite as

The International Communication of Cultural Symbols in the Construction of China’s National Image

  • Xiangfei MengEmail author


National image is a complex and multi-dimensional concept with rich connotations. It is constituted by sub-images portraying a country’s economy, government, general public, culture and security. Chinese culture can be expressed through a wide spectrum of symbols. In a certain period, a given cultural symbol may be used to promote a particular sub-image, but it may also work against other sub-images at the same time, especially the core image. For example, cultural symbols like the Terracotta Army and imperial court exhibitions are valuable to constructing the image of “an ancient civilization.” However, they can also mislead the international community into thinking that the Chinese people were belligerent, ignorant and backward, thus hindering the construction of the image featuring “peaceful development.”


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© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.Shanghai International Studies UniversityHongkou, ShanghaiChina

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