Abstract
Value co-creation is a central topic for service science, but the mechanism of value co-creation remains unclear. This research establishes a framework for value co-creation with the assistance of Cultural-Historical Activity Theory (CHAT). CHAT is an interdisciplinary theoretical framework used to understand activities with tools. The proposed framework adds the object of service and resources into the service system, which enables us to see value co-creation. Focus is placed primarily on the micro-level of value co-creation between lecturers and learners in higher education utilizing text analysis of the lecturers. Higher education needs to address the fact that Massive Open Online Courses (MOOC) have spread around the world, and the value of traditional classes has become more questionable. Such traditional classes have sought to become more interactive, but how they can do that is unclear. Based on the factor analysis of thirteen classes, we identified lecturers who conducted a formal intervention relying on three factors—“psychological safety,” “direction,” and “low hurdle” in the utterance of the lecturers.
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Tsutsumi, T., Unno, M. (2020). The Application of the Cultural-Historical Activity Theory to the Value Co-creation Process in Higher Education. In: Takenaka, T., Han, S., Minami, C. (eds) Serviceology for Services. ICServ 2020. Communications in Computer and Information Science, vol 1189. Springer, Singapore. https://doi.org/10.1007/978-981-15-3118-7_15
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DOI: https://doi.org/10.1007/978-981-15-3118-7_15
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