The Video Guides at the Musei Civici in Rome: An Example of Technological Innovation in Touristic Cultural Heritage Experiences

Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 171)


In recent years, the cultural sector has been going through an intense period of development, in which new considerations on different and fresh ways of displaying and narrating objects and events from the past are intertwined with suggestions from studies on culture, tourism and ICT. The use of new technologies for the enjoyment of cultural experiences becomes important when it is necessary to follow co-creation principles, especially when allied to the added value perceived by users in cultural environments. These are based on diverse and potentially increasing levels of interaction between technological tools and the transmission of cultural knowledge to tourists. Video guides represent a reliable tool that can assist a museum visit, making it more cognitively and physically enjoyable. The project described in this paper has been created by ETT S.p.A. in collaboration with various experts. This new interactive video guide aspires to be a revival of an experience through the curiosity and emotional engagement of users, achieved with an indoor location system – based on Beacon (BLE) technology – that automatically suggests to visitors content that is associated with nearby artwork. Augmented and Virtual Reality also support the delivery of information content via storytelling techniques.


Cultural Heritage ICT Interactive Video Guides Tourism Experience 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2020

Authors and Affiliations

  1. 1.ETT S.p.A.GenovaItaly

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