Skip to main content

Design of Customer Information Management System

  • Conference paper
  • First Online:
Data Communication and Networks

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1049))

Abstract

The Customer Information Management (CIM) needs to handle, maintain and store the customer data. To facilitate this objective, the need for an application that takes the customer and the item details from the external source files and store the same in the Data Warehouse (DW) is required. It is an ETL system developed to create the mapping to load the target from the source files after applying criteria as required by the administrator and will also provide the overall features and functionalities required to store and maintain customer data. The data stored in the DW is transformed (cleaned and integrated), thus it is credible and can be used for business insights. This serves as an important component for BI (Business Intelligence) which will help in transforming raw/operational data into some meaningful information. The Fact_Inventory which is developed provides us the historical data in a summarized form which can be used for managerial, strategic and analytical decisions by the Analysts team and the end users. It acts as a vast storehouse for the already operated data and can be referred to as an ‘Informational System’.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. N.L.B. Putri, Design of information systems customer relationship management to improve services sales approach system development life cycle (SDLC), 6(1), 466–472 (2017)

    Google Scholar 

  2. H.S. Soliman, Customer relationship management and its relationship to the marketing performance. Int. J. Bus. Soc. Sci. 2(10), 166–182 (2011)

    Google Scholar 

  3. M. Anshari, N. Almunawar, M. Arif, S. Lim, A. Al-Mudimigh, Customer relationship management and big data enabled: personalization & customization services. Appl. Comput. Inform. 15(2), 94–101 (2019)

    Article  Google Scholar 

  4. E. Prayitno, N.A. Astuty, Positive impact of customer relationship management (CRM) implementation to improving the services of animal polyclinics customers, in 2017 International Conference on Sustainable Information Engineering and Technology (SIET), Malang, 2017, pp. 246–250

    Google Scholar 

  5. W.K.R. Perera, K.A. Dilini, T. Kulawansa, A review of big data analytics for customer relationship management, in International Conference on Information Technology Research, 2018, pp. 1–6

    Google Scholar 

  6. I.J. Chen, K. Popovich, Understanding customer relationship management (CRM) people process and technology. Bus. Process Manag. J. 9(5), 17, 672–688 (2003)

    Article  Google Scholar 

  7. G. Mehta, G. Mittra, V.K. Yadav, Application of IoT to optimize data center operations, in International Conference on Computing, Power and Communication Technologies, 2018, pp. 738–742

    Google Scholar 

  8. A. Mishra, D. Mishra, Customer relationship management: implementation process perspective. Acta Polytech. Hung. 6(4), 83–99 (2009)

    Google Scholar 

  9. M. Srivastava, Customer relationship management: a technology driven tool. SIBM 2, 14–25 (2012)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Gitanjali Mehta .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Narayan, R., Mehta, G. (2020). Design of Customer Information Management System. In: Jain, L., Tsihrintzis, G., Balas, V., Sharma, D. (eds) Data Communication and Networks. Advances in Intelligent Systems and Computing, vol 1049. Springer, Singapore. https://doi.org/10.1007/978-981-15-0132-6_13

Download citation

  • DOI: https://doi.org/10.1007/978-981-15-0132-6_13

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-0131-9

  • Online ISBN: 978-981-15-0132-6

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics