Abstract
This chapter examines creativity and its links to enterprise. This includes the three-stage process of entrepreneurship: opportunity screening; acquiring resources and building capability. Within this examination, the chapter reviews innovation and competitive advantage, financing ventures, team building and entrepreneurial growth. The process of entrepreneurship has been viewed as resting on four cornerstones. The first of these is the ability to impact your personal environment. Second is to possess a high degree of self-confidence. Next is the ability to create support networks that the entrepreneur can call upon for assistance, advice and resources. The final element is the ability to create a linkage from vision to action (Johannisson 1988). In this chapter, the role of creativity and the need to develop sound networks to support entrepreneurial activities are examined.
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Notes
- 1.
Psychographic refers to the values, attitudes and lifestyles of the customers.
- 2.
This involved a principal component factor analysis.
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Mazzarol, T., Reboud, S. (2020). The Entrepreneurial Process. In: Entrepreneurship and Innovation. Springer Texts in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-13-9412-6_3
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