Abstract
Weixing is a market leader in the plastic pipe producing industry in China which has survived the recent industrial development downturn. The success of the company originated from its high-end brands, innovation-driven development, and its pricing strategy. The premium price allows the company to continuously focus on enhancing its product quality and production efficiency. The technologic output and high product quality has allowed the company to become the benchmark of the industry through setting up a series of industrial standards. This has further strengthened Weixing’s market leader position.
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Zhang, C.Y., Zhang, T. (2019). Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-Term R&D Investment. In: Liu, M., Luo, J. (eds) China Branding. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-9318-1_8
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DOI: https://doi.org/10.1007/978-981-13-9318-1_8
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