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Using Social Networking Sites: A Qualitative Cross-Cultural Comparison

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Book cover Emerging Technologies in Computer Engineering: Microservices in Big Data Analytics (ICETCE 2019)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 985))

Abstract

The purpose of this study was to determine the motives, the brakes and the ways of using Social Networking Sites (SNS) based on dimensional models that describe national cultural values explaining and predicting behavior. The study used a qualitative method, we conducted face-to-face in-depth interviews with 32 Tunisian, 29 Indian, 20 Pakistani, 20 French and 20 Canadian participants. The data was collected and transcribed in each of the five countries by independent researchers for each country. However, the analysis of the data was carried out by a single researcher to eliminate bias. We concluded that cultural environment influences the way people communicate and use social networking sites. The sources of motivation, the brakes and the reasons for the non-use of SNS also depend on cultural aspects of each society. We conducted an intercontinental study where the countries studied represent the four continents of the World, namely North America, Africa, Asia and Europe.

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Author information

Authors and Affiliations

  1. Sant Baba Bhag Singh University, Jalandhar, Punjab, India

    Prateek Kalia

  2. IHEC Carthage, Unicar, Université de Carthage, Tunis, Tunisia

    Norchene Ben Dahmane Mouelhi

  3. Université de Manouba, ISCAE, Manouba, Tunisia

    Sana Tebessi Hachana

  4. ESSCA, Angers, France

    Faten Malek

  5. Université Laval, Quebec City, Canada

    Mehdi Dahmen

Authors
  1. Prateek Kalia
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  2. Norchene Ben Dahmane Mouelhi
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  3. Sana Tebessi Hachana
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  4. Faten Malek
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  5. Mehdi Dahmen
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Corresponding author

Correspondence to Prateek Kalia .

Editor information

Editors and Affiliations

  1. College of Engineering, Iowa State University, Ames, IA, USA

    Arun K. Somani

  2. National University of Singapore, Singapore, Singapore

    Seeram Ramakrishna

  3. Swami Keshvanand Institute of Technology Management and Gramothan, Jaipur, India

    Anil Chaudhary

  4. Swami Keshvanand Institute of Technology Management and Gramothan, Jaipur, India

    Chothmal Choudhary

  5. Swami Keshvanand Institute of Technology Management and Gramothan, Jaipur, India

    Basant Agarwal

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Kalia, P., Ben Dahmane Mouelhi, N., Tebessi Hachana, S., Malek, F., Dahmen, M. (2019). Using Social Networking Sites: A Qualitative Cross-Cultural Comparison. In: Somani, A., Ramakrishna, S., Chaudhary, A., Choudhary, C., Agarwal, B. (eds) Emerging Technologies in Computer Engineering: Microservices in Big Data Analytics. ICETCE 2019. Communications in Computer and Information Science, vol 985. Springer, Singapore. https://doi.org/10.1007/978-981-13-8300-7_23

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  • DOI: https://doi.org/10.1007/978-981-13-8300-7_23

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-13-8299-4

  • Online ISBN: 978-981-13-8300-7

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