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Introduction

  • Jonathan GrixEmail author
  • Paul Michael Brannagan
  • Donna Lee
Chapter
  • 201 Downloads
Part of the Mega Event Planning book series (MEGAEP)

Abstract

Against the backdrop of a perceived changing world order, the following introduces a study of states’ use of sports mega-events in their soft power strategies. The focus is on emerging states, which complements the myriad studies on advanced capitalist states. The chapter discusses the rationale behind bidding for and the hosting of sports mega-events and how this volume contributes to those debates.

Keywords

Soft power Emerging states Sports mega-events and legacies 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Jonathan Grix
    • 1
    Email author
  • Paul Michael Brannagan
    • 1
  • Donna Lee
    • 1
  1. 1.Business and Law FacultyManchester Metropolitan UniversityManchesterUK

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