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Against the backdrop of a perceived changing world order, the following introduces a study of states’ use of sports mega-events in their soft power strategies. The focus is on emerging states, which complements the myriad studies on advanced capitalist states. The chapter discusses the rationale behind bidding for and the hosting of sports mega-events and how this volume contributes to those debates.
KeywordsSoft power Emerging states Sports mega-events and legacies
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