Skip to main content

The Cinderella Story: Employees Reaching for New Agency in the Digital Era

  • Chapter
  • First Online:
Human-Centered Digitalization and Services

Part of the book series: Translational Systems Sciences ((TSS,volume 19))

Abstract

The chapter analyzes how backstage service employees may rise from invisibility to active agency when they are at risk of losing their jobs during the digitalization of services. We conducted an intervention process aimed at envisioning future digital services and new work. The analysis is based on employee interviews regarding their future work horizons, interviews of management and HRD, and two workshops organized to support the co-creation of future service and work. The approach derives from the literature on human agency. Invisible backstage service workers may face a similar developmental pattern to that of “Cinderella” when finding their way in the digital era. The interviews of the managers and HRD indicate how difficult it is to foresee and develop the future competencies of employees, before deciding upon the path on how to organize the service between human beings and technology. The study contributes to the understanding of backstage service employee’s perspectives and makes visible their attempts to have an agency in technological transition, which previous studies have rarely analyzed in depth.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    The case study on medical doctors’ interviews was part of our research collaboration with a third party (Kaufmann Agency), initiated by the researchers. The interviews included sample of medical doctors from different medical departments of the hospital, the future users of the speech recognition system.

References

  • Archer, M. (2000). Being human: The problem of agency. Cambridge: Cambridge University Press.

    Google Scholar 

  • Archer, M. (2003). Structure, agency and the internal conversation. Cambridge, UK: Cambridge University Press.

    Book  Google Scholar 

  • Arntz, M., Gregory, T., & Zierahn, U. (2016, June 16). The risk of automation for jobs in OECD countries: A comparative analysis. OECD Social, Employment and Migration Working Papers 189. Paris: OECD Publishing. https://doi.org/10.1787/5jlz9h56dvq7-en

  • Åkesson, M., & Edvardsson, B. (2008). Effects of e-government on service design as perceived by employees. Managing Service Quality, 18(5), 457–478.

    Article  Google Scholar 

  • Berger, J. B., Hertzum, M., & Schreiber, T. (2016). Does local government staff perceive digital communication with citizens as improved service? Government Information Quarterly, 33, 258–269.

    Article  Google Scholar 

  • Boud, D., Cressey, P., & Docherty, P. (Eds.). (2006). Productive reflection at work. Learning for changing organizations. New York: Routledge.

    Google Scholar 

  • Bowen, D. E. (2016). The changing role of employees in service theory and practice: An interdisciplinary view. Human Resource Management Review, 26, 4–13.

    Article  Google Scholar 

  • Breit, E., & Salomon, R. (2015). Making the technological transition – Citizens’ encounters with digital pension services. Social Policy & Administration, 49(3), 299–315.

    Article  Google Scholar 

  • Brynjolfsson, E., & Hitt, L. M. (2000). Beyond computation: Information technology, organizational transformation and business performance. Journal of Economic Perspectives, 14(4), 23–48.

    Article  Google Scholar 

  • Brynjolfsson, E., & McAfee, A. (2014). The second machine age. New York: W.W. Norton & Company.

    Google Scholar 

  • Case study conducted by Kaufmann. (2016). Documentation of the future: User-oriented service design. Unpublished Report, Kaufmann, 24.3.2016. (In Finnish)

    Google Scholar 

  • Donati, P., & Archer, M. (2015). The relational subject. Cambridge, UK: Cambridge University Press.

    Book  Google Scholar 

  • Edvardsson, B., Tronvoll, B., & Gruber, T. (2011). Expanding understanding of service exchange and value co-creation: A social construction approach. Journal of Academic Marketing Science, 39, 327–339.

    Article  Google Scholar 

  • Frey, C. B., & Osborne, M. A. (2013). The future of employment. How susceptible are jobs to computerisation? (Oxford Martin School Working Paper No. 7). Oxford: University of Oxford.

    Google Scholar 

  • Halford, S., & Leonard, P. (2005). Place, space and time: Contextualizing workplace subjectivities. Organization Studies, 27(5), 657–676.

    Article  Google Scholar 

  • Hammersley, M., & Atkinson, P. (1983). Ethnography. In Principles in practice. London: Tavistock Publications.

    Google Scholar 

  • Hasu, M. (2000). Constructing clinical use: An activity-theoretical perspective on implementing new technology. Technology Analysis & Strategic Management, 12, 369–382.

    Article  Google Scholar 

  • Hasu, M. (2005). In search of sensitive ethnography of change. Tracing the invisible handsoff from technology developers to users. Mind, Culture, and Activity, 12(2), 90–112.

    Article  Google Scholar 

  • Hasu, M., Saari, E., & Mattelmäki, T. (2011). Bringing the employee back in: Integrating user-driven and employee-driven innovation in the public sector. In J. Sundbo & M. Toivonen (Eds.), User-based Innovation in Services (pp. 251–278). Cheltenham/Northampton: Edward Elgar.

    Google Scholar 

  • Hasu, M., Honkaniemi, L., Saari, E., Mattelmäki, T., & Koponen, L. (2014). Learning employee-driven innovating: Towards sustained practice through multi-method evaluation. Journal of Workplace Learning, 26(5), 310–330.

    Article  Google Scholar 

  • Hasu, M., Käpykangas, S., Saari, E., & Korvela, P. (2018). Toimistotyöntekijä automaation kynnyksellä - Tekstinkäsittelijöiden työelämäarjen profiilit digitalisoidussa kokoaikaisessa kotietätyössä. Työelämäntutkimus, 16(4), 251–274. (Office worker in the edge of automation. Employees’ worklife profiles in digitized full-time teleworking at home, Worklife Research Journal. In Finnish).

    Google Scholar 

  • Honkaniemi, L., Lehtonen, M. H., & Hasu, M. (2015). Wellbeing and innovativeness: motivational trigger points for mutual enhancement. European Journal of Training and Development, 39(5), 393–408.

    Article  Google Scholar 

  • Høyrup, S., Bonnafous-Boucher, M., Hasse, C., Lotz, M., & Møller, K. (2012). Employee-driven innovation: A new approach. Basingstoke: Palgrave Macmillan.

    Book  Google Scholar 

  • Monks, K., Kelly, G., Conway, E., Flood, P., Truss, H., & Hannon, E. (2013). Understanding how HR systems work: The role of HR philosophy and HR processes. Human Resource Management Journal, 23(4), 379–395.

    Article  Google Scholar 

  • Nielsen, K. (2013). Review article: How can we make organizational interventions work? Employees and line managers as actively crafting interventions. Human Relations, 66(8), 1029–1050.

    Article  Google Scholar 

  • Ostrom, A. L., Parasuraman, A., Bowen, D. E., Patricio, L., & Voss, C. A. (2015). Service research priorities in a rapidly changing context. Journal of Service Research, 18(2), 127–159.

    Article  Google Scholar 

  • Rabiner, L., & Juang, B. H. (2008). Historical perspective of the field of ASR/NLU. Teoksessa: J. Benesty, Sondhi, M. M. & Huang, Y. A. (toim.) Springer handbook of speech processing. Springer handbooks. Berlin/Heidelberg: Springer, pp. 521–538.

    Google Scholar 

  • Rust, R. T., & Huang, M. (2014). The service revolution and the transformation of marketing science. Marketing Science, 206–221. Published online January 17, 2014. available at: http://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0836. Accessed 1 Feb 2017.

  • Saari, E., & Hasu, M. (2015). Learning in value networks as a challenge for digitalized service innovations, in XXV. RESER Conference Proceedings. 2015. Copenhagen, Roskilde University. Available at: http://www.reser.net/materiali/priloge/slo/saari_hasu_learning-in-value-networks-as-a-challenge-for-digitalized-service-innovations.pdf Accessed 12 Dec 2016

  • Saari, E., Lehtonen, M. H., & Toivonen, M. (2015). Making bottom-up and top-down processes meet in public innovation. The Service Industries Journal 35(6). Special issue: Creativity and Innovations in Services: 325-344.

    Google Scholar 

  • Stam, K. R., Stanton, J. M., & Guzman, I. R. (2006). Employee resistance to digital information and information technology change in a social service agency: A membership category approach. Journal of Digital Information 5(4), 2006. Available at: https://journals.tdl.org/jodi/index.php/jodi/article/view/150. Accessed: 03 Mar 2016

  • Star, S. L. (1991). Invisible work and silenced dialogues in knowledge representation. In I. Eriksson, B. Kitchenham, & K. Tijdens (Eds.), Women, work and computerization (pp. 81–92). Amsterdam: Elsevier.

    Google Scholar 

  • Vuokko, R. (2008). Surveillance at workplace and at home. Journal of Information Communication & Ethics in Society, 6(1), 60–75.

    Article  Google Scholar 

  • Watanabe, K., Fukuda, K., & Nishimura, T. (2015). A technology-assisted design methodology for employee-driven innovation in services. Technology Innovation Management Review, 5(2), 6–14.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Eveliina Saari .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Singapore Pte Ltd.

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Saari, E., Käpykangas, S., Hasu, M. (2019). The Cinderella Story: Employees Reaching for New Agency in the Digital Era. In: Toivonen, M., Saari, E. (eds) Human-Centered Digitalization and Services. Translational Systems Sciences, vol 19. Springer, Singapore. https://doi.org/10.1007/978-981-13-7725-9_15

Download citation

Publish with us

Policies and ethics