Dealing with the Disaster: The Live Media Event
This chapter discusses the temporal aspects of the Fukushima disaster in the immediate aftermath of the disaster. Following the live press conferences of the Chief Cabinet Secretary Yukio Edano, we trace the temporal trajectory of the development of #edano_nero (‘Get some sleep, Edano!’), a Twitter hashtag that was developed by viewers of the press conferences on their second screens. The reading of live press conferences suggests that a disruptive media event can involve strong emotional dynamics and that it can include somewhat surprising registers. Our empirical findings indicate that in the traumatic situation of an ongoing disaster, social media feeds can serve not only as outlets for feelings, but also as platforms for collective emotion formation that form trajectories in time.
KeywordsLive press conference Second screen Temporal trajectory Fukushima disaster
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