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Identifying Innovative Idea Proposals with Topic Models—A Case Study from SPA Tourism

  • Gabriele SottocornolaEmail author
  • Fabio Stella
  • Panagiotis Symeonidis
  • Markus Zanker
  • Ines Krajger
  • Rita Faullant
  • Erich Schwarz
Chapter

Abstract

This chapter builds on a dataset where online users of a spa platform participated in an online idea contest providing free-text descriptions of their proposals for spa services. A panel of domain experts annotated these idea descriptions with a score for their innovativeness that serves as ground truth for machine learning experiments. Thus, the contribution lies in the application of topic modeling techniques to free-text idea descriptions in order to automatically identify innovative proposals based on advanced text processing and machine learning. Results of this case study indicate that topic modeling can outperform the ZeroR baseline as well as traditional survey scales for lead user identification and therefore constitute a first step towards exploring this technique for innovation research.

Keywords

Spa tourism Topic modeling Online idea contest 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Gabriele Sottocornola
    • 1
    Email author
  • Fabio Stella
    • 2
  • Panagiotis Symeonidis
    • 1
  • Markus Zanker
    • 1
  • Ines Krajger
    • 3
  • Rita Faullant
    • 4
  • Erich Schwarz
    • 3
  1. 1.Free University of Bozen-BolzanoBolzanoItaly
  2. 2.University of Milan-BicoccaMilanItaly
  3. 3.Alpen-Adria-Universität KlagenfurtKlagenfurtAustria
  4. 4.Syddansk UniversitetOdenseDenmark

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