Market and Consumption of Cereal Foods

  • Fei GuoEmail author
  • Xiaochen DongEmail author


This chapter mainly introduces the market and consumption trend of four kinds of cereal food, namely, baked cereal foods, fermented cereal food, extruded cereal food, and premixed cereal powder. The content includes the definition, the market volume, the market sales, the consumer behavior, the consumer cognition, the future development trend, and so on. Different kinds of cereal food are different in technology, taste, product orientation, and so on.


  1. 1.
    The editorial Committee of the Great Dictionary of Grain (2009) A big dictionary of grain. China Materials Press, BeijingGoogle Scholar
  2. 2.
    Food Industry Agglomeration (2017) From the depth analysis of global baking market, we can see the development trend of Chinese market. 2017/8/9
  3. 3.
    Jung Food & Beverage Co., Ltd. (2017) Baked goods: towards diversification and functionalization–retrospection and trend outlook of global baking market in 2016. 7 May 2017
  4. 4.
    Mingguo L (2014) The present situation of China’s staple food processing industry and its promotion countermeasures. Grain Sci Technol Econ 395A:5–7Google Scholar
  5. 5.
    Huiyuan Y (2010) The present situation and development trend of industrial production of staple food in China. Mod Flour Ind 24(4):7–11Google Scholar
  6. 6.
    China Business Intelligence Network (2014) Global liquor market analysis: whiskey and vodka account for the highest %age of sales. 1 Dec 2014
  7. 7.
    China Wine News Network (2014) Chinese liquor exports only account for the world’s international wine trade volume of 1/1000. 20 Jan 2014
  8. 8.
    Nikkei Chinese website (2017) The global beer market continues to shrink in size, and China falls sharply in 3.4%.
  9. 9.
    Smart Food Industry Network (2015) Milky rice wine: a counterattack in the winter of the wine industry is going against. 30 Jan 2015
  10. 10.
    Li L (2014) Sauce and condiment-China-December 2014. MintelGoogle Scholar
  11. 11.
    Anon (2014) Market report on breakfast cereal flavor. Fragrant information home and abroad, 2016Google Scholar
  12. 12.
    Wei Z(2016) Millennials are slacking off, and cereal breakfasts falls sharply. Chinese Food No 694(6):71–71Google Scholar
  13. 13.
    Chen Y (2017) Breakfast-China-May 2017. MintelGoogle Scholar
  14. 14.
    Pgl147258 (2016) Why spaghetti can go to the world? Https:// 2016-7-15(2017)
  15. 15.
    Free Brand Management(2017) Global demand for expanded food is growing, and China is one of the biggest markets. 270717.2017-3-23
  16. 16.
    Liu C(2016) Salty snacks-China-February 2016. MintelGoogle Scholar
  17. 17.
    Anon (2013) An overview of the trend of expanded food consumption in China. Sales Mark (Review Edition) (12):52–53Google Scholar
  18. 18.
    Mintel (2010) Healthy baking brings harmonious family food-baking –materials and trends of ready-mixed powder. China’s Food Industry (1):44–46Google Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.COFCO Nutrition & Health Research InstituteBeijingChina
  2. 2.Consumer Insight and Market Research Center, NHRI, COFCOBeijingChina

Personalised recommendations