Research Design

  • Krittinee NuttavuthisitEmail author


Realizing the need to better understand the development of qualitative consumer and marketing research in the Asian market and equipped with understanding of the Asian market as a research context (explained in the earlier chapter), the next step is designing of the research project.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Sasin Graduate Institute of Business AdministrationChulalongkorn UniversityBangkokThailand

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