Abstract
Selecting the best location to establish a new business site is very important in order to achieve success. It is therefore one of the most important aspect in any business plan. Multi-criteria decision-making methods such as the Analytic Hierarchy Process (AHP) has been used to elicit information that supports the decision of business site selection. However, AHP often involves multiple decision makers, each with their own opinions and biases. Different decision makers will have different opinions and views on the importance of the criteria and sub-criteria in the AHP model. In this study, three aggregation methods that can be used to carefully aggregate the resultant judgements from the multiple decision makers to form a single group judgement are discussed. The goal of obtaining the single group judgement is to use it as input to the AHP model in order to achieve the goal of selecting the most suitable business location. The study case for this paper is that of the selection of a location for a telecommunication payment point. From this study case, a conclusion can be drawn for the best aggregation method for the selection of the best location to set up a business of the telecommunication nature.
Keywords
- AHP
- Decision support
- Location
- Site selection
- Data analytics
- Decision analysis
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This study was supported by Telekom Malaysia.
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Yap, J.Y.L., Ho, C.C., Ting, CY. (2019). Aggregating Multiple Decision Makers’ Judgement. In: Piuri, V., Balas, V., Borah, S., Syed Ahmad, S. (eds) Intelligent and Interactive Computing. Lecture Notes in Networks and Systems, vol 67. Springer, Singapore. https://doi.org/10.1007/978-981-13-6031-2_26
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DOI: https://doi.org/10.1007/978-981-13-6031-2_26
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