Social Sustainability of Online Instant Messaging Platform—WhatsApp

  • Shubhangi GuptaEmail author
  • Pankaj Upadhyay
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 134)


We present an analysis of Social Sustainability of online communication platform “WhatsApp”. We formulated a definition for a Socially Sustainable System in the context of online instant messaging platforms. Based on the definition, we performed a thorough study on WhatsApp. A set of factors were identified that affect the social sustainability of WhatsApp. The factors and the frequency of their recurrence were used to determine the perceived importance of the stages of interaction (based on Gulf of Evaluation and Gulf of Execution) in terms of social sustainability. It was found that “Goal Formation” is perceived to be the most important stage followed by “Action Specification”, “Evaluation” and “Perception”. A set of tangible artifacts that influence the system usage were also identified. We can move towards designing sustainable communication platforms by analyzing each stage of the interaction based on our study and by taking logical decisions as a designer in order to ensure a healthy and liveable online community.


Social sustainability Social media Instant messaging 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Indian Institute of Technology GuwahatiGuwahatiIndia

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