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Research on the Atmosphere and Emotionality of Apparel Stores Under LED Lighting Environment

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Advances in Graphic Communication, Printing and Packaging

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 543))

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Abstract

The paper is to study the atmosphere and emotional performance of undergraduate students in simulated clothing store LED lighting environment. By analyzing the basic evaluation indicators in this environment, the influence of color temperature and brightness on the evaluation indicators of atmosphere was discussed. Using psychophysical experiments, 53 undergraduates (aged 19–22 years old) assessed the atmosphere of the four light environments. For each condition, 71 pairs of scales questionnaires were used. Factor analysis determines a basic dimension of the environment: cosiness and liveness. And eighteen scales are established to evaluate the atmosphere of clothing stores. The results of the study show that higher brightness will make the environment livelier. The clothing store uses a warm light of about 3000 K to make people feel comfortable.

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References

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Acknowledgements

This work is supported by QianBaiHui Research Fund Project (2017-228195).

Compliance with Ethical Standards

Conflict of Interest: The authors declare that they have no conflict of interest.

Ethical Approval: All procedures performed in studies involving human participants were in accordance with the ethical standards of the school of Information Science and Engineering Dalian Polytechnic University and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

Informed Consent: Informed consent was obtained from all individual participants included in the study.

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Correspondence to Jing Liang .

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© 2019 Springer Nature Singapore Pte Ltd.

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Sun, L., Liang, J., Liu, Z., Zhang, Y. (2019). Research on the Atmosphere and Emotionality of Apparel Stores Under LED Lighting Environment. In: Zhao, P., Ouyang, Y., Xu, M., Yang, L., Ren, Y. (eds) Advances in Graphic Communication, Printing and Packaging. Lecture Notes in Electrical Engineering, vol 543. Springer, Singapore. https://doi.org/10.1007/978-981-13-3663-8_7

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  • DOI: https://doi.org/10.1007/978-981-13-3663-8_7

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-13-3662-1

  • Online ISBN: 978-981-13-3663-8

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