Abstract
Recently, recommender systems have been popularly used to handle massive data collected from applications such as movies, music, news, books, and research articles in a very efficient way. In practice, users generally prefer to take other people’s opinions before buying or using any product. A rating is a numerical ranking of items based on a parallel estimation of their quality, standards, and performance. Ratings do not elaborate many things about the product. On the contrary, reviews are formal text evaluation of products where reviewers freely mention pros and cons. Reviews are more important as they provide insight and help in making informed decisions. Today the internet works as an exceptional originator of consumer reviews. The amount of opinionated data is increasing speedily, which is making it impractical for users to read all reviews to come to a conclusion. The proposed approach uses opinion mining which analyzes reviews and extracts different products features. Every user does not have the same preference for every feature. Some users prefer one feature, while some go for other features of the product. The proposed approach finds users’ inclination toward different features of products and based on that analysis it recommends products to users.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Aggarwal, C.C.: Recommender Systems: The Textbook. 1st edn. Springer International Publishing, USA (2016)
Ricci, F., Rokach, L., Shapira, B.: Recommender Systems Handbook, 1st edn. Springer, USA (2011)
Schafer, J.B., Frankowski, D., Herlocker, J., Sen, S.: The Adaptive Web: Methods and Strategies of Web Personalization, 1st edn. Springer, Heidelberg (2007)
Hasan, K.A., Sabuj, M.S., Afrin, Z.: Opinion mining using Naive Bayes. In: IEEE International WIE Conference on Electrical and Computer Engineering (WIECON-ECE) 2015, pp. 511–514. IEEE, Bangladesh (2015)
Nakade, S.M., Deshmukh, S.N.: Observing performance measurements of unsupervised PMI algorithm. Int. J. Eng. Sci. 7563–7568 (2016)
Zhang, Y.: Incorporating phrase-level sentiment analysis on textual reviews for personalized recommendation. In: Proceedings of the Eighth ACM International Conference on Web Search and Data Mining, pp. 435–440. ACM, Shanghai (2015)
Ganu, G., Elhadad, N., Marian, A.: Beyond the stars: improving rating predictions using review text content. In: 12th International Workshop on the Web and Databases, pp. 1–6. USA (2009)
Tewari, A.S., Barman, A.G.: Collaborative recommendation system using dynamic content based filtering, association rule mining and opinion mining. Int. J. Intell. Eng. Syst. 10(5), 57–66 (2017)
Liu, B.: Sentiment analysis and opinion mining. Synth. Lect. Human Lang. Technol. 5(1), 1–167 (2012)
Pang, B., Lee, L.: Opinion mining and sentiment analysis. Foundat. Trends Informat. Retrieval 2(1–2), 1–135 (2008)
Kreuz, R.J., Glucksberg, S.: How to be sarcastic: the echoic reminder theory of verbal irony. J. Exp. Psychol. Gen. 118(4), 374–386 (1989)
Pang, B., Lee, L.: A sentimental education: Sentiment analysis using subjectivity summarization based on minimum cuts. In: Proceedings of the 42nd Annual Meeting on Association for Computational Linguistics 2004, pp. 271–278. Association for Computational Linguistics, Barcelona (2004)
Liu, B.: Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data, 1st edn. Springer Science & Business Media, Heidelberg (2007)
Liu, B.: Handbook of Natural Language Processing, 2nd edn. Taylor & Francis, Boca Raton (2010)
Pisote, A., Bhuyar, V.: Review article on opinion mining using Naïve Bayes classifier. Advanc. Comput. Res. 7(1), 259–261 (2015)
Popescu, A.M., Etzioni, O.: Extracting product features and opinions from reviews. In: Kao, A., Poteet, S.R. (eds.) Natural Language Processing and Text Mining 2007, pp. 9–28. Springer, London (2007)
Hu, M., Liu, B.: Mining and summarizing customer reviews. In: Proceedings of the Tenth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining 2004, pp. 168–177. ACM, Seattle (2004)
Scaffidi, C., Bierhoff, K., Chang, E., Felker, M., Ng, H., Jin, C.: Red opal: product-feature scoring from reviews. In: Proceedings of the 8th ACM Conference on Electronic Commerce 2007, pp. 182–191. ACM, San Diego (2007)
Liu, B., Hu, M., Cheng. J.: Opinion observer: analyzing and comparing opinions on the web. In: Proceedings of the 14th International Conference on World Wide Web 2005, pp. 342–351. ACM, Chiba (2005)
Jin, W., Ho, H.H., Srihari, R.K.: OpinionMiner: a novel machine learning system for web opinion mining and extraction. In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining 2009, pp. 1195–1204. ACM, Paris (2009)
Kang, M., Ahn, J., Lee, K.: Opinion mining using ensemble text hidden Markov models for text classification. Exp. Syst. Appl. 94(2018), 218–227 (2018)
Salas-Zárate, M.D.P., Valencia-García, R., Ruiz-Martínez, A., Colomo-Palacios, R.: Feature-based opinion mining in financial news: an ontology-driven approach. J. Informat. Sci. 43(4), 458–479 (2017)
Hu, Y.H., Chen, Y.L., Chou, H.L.: Opinion mining from online hotel reviews—a text summarization approach. Inf. Process. Manag. 53(2), 436–449 (2017)
Dong, R., O’Mahony, M.P., Schaal, M., McCarthy, K., Smyth, B.: Combining similarity and sentiment in opinion mining for product recommendation. J. Intell. Informat. Syst. 46(2), 285–312 (2016)
Baccianella, S., Esuli, A., Sebastiani, F.: Sentiwordnet 3.0: an enhanced lexical resource for sentiment analysis and opinion mining. In: Calzolari, N., Choukri, K. (eds.) Proceedings of the Seventh conference on International Language Resources and Evaluation, 2010, LREC, vol. 10, pp. 2200–2204. ELRA Malta (2010)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Tewari, A.S., Jain, R., Singh, J.P., Barman, A.G. (2019). Personalized Product Recommendation Using Aspect-Based Opinion Mining of Reviews. In: Chakraborty, M., Chakrabarti, S., Balas, V., Mandal, J. (eds) Proceedings of International Ethical Hacking Conference 2018. Advances in Intelligent Systems and Computing, vol 811. Springer, Singapore. https://doi.org/10.1007/978-981-13-1544-2_36
Download citation
DOI: https://doi.org/10.1007/978-981-13-1544-2_36
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-1543-5
Online ISBN: 978-981-13-1544-2
eBook Packages: EngineeringEngineering (R0)