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Three Important Words: Corporate Social Responsibility—How and Where to Say Them

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Responsibility and Governance

Abstract

Corporate Social Responsibility (CSR) has been growing in popularity and importance over the last decades. The speed of that expansion appears to be gaining further momentum, extremely good news to CSR devotees. However, any organisation’s CSR strategies have to be communicated to stakeholders, as well as larger audiences. Due to the existence of blatant advertising of company CSR policies and the increasing cynicism amongst recipients of such messages, many organisations look to alternative communication vehicles. Notable amongst these are Cause-Related Marketing (CaRM), collaborations with NGOs, socially responsible gift giving, sustainability and/or ethical ratings and sponsorships to name a few. This article attempts to find the most effective vehicles for CSR communications and to investigate their impact on sceptical audiences who are continuously showered with similar messages.

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Author information

Authors and Affiliations

  1. Bradford Business School, Bradford, UK

    Khosro S. Jahdi

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  1. Khosro S. Jahdi
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Correspondence to Khosro S. Jahdi .

Editor information

Editors and Affiliations

  1. Faculty of Business and Law, De Montford University, Leicester, United Kingdom

    David Crowther

  2. University of Derby, Derby, United Kingdom

    Shahla Seifi

  3. University of Derby, Derby, United Kingdom

    Tracey Wond

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Jahdi, K.S. (2019). Three Important Words: Corporate Social Responsibility—How and Where to Say Them. In: Crowther, D., Seifi, S., Wond, T. (eds) Responsibility and Governance. Approaches to Global Sustainability, Markets, and Governance. Springer, Singapore. https://doi.org/10.1007/978-981-13-1047-8_5

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