A Study on the Turnout on the Use of E-Shopping Websites with Arabic Platform in Bahrain

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 768)


As an e-commerce domain, online shopping is now in its golden era. It is now a potential contributor in e-commerce. E-commerce success has been documented by numerous countries and it contributed to these countries’ economic growth. The BAHRAIN is witnessing growth of e-commerce at a yearly rate exceeding 20%. In this region, the majority of the population (>80%) use Internet. Within this portion, 15% do online shopping and approximately 10% use mobile devices for shopping online? 250 respondents in the Kingdom of Bahrain were collected in this study and gathered these through questionnaire has conducted online. In short, demonstrates a predictive model 60.1% of variation in behavioral intent (BI). This is directly clarified according to performance expectations, Expected effort, social impact, cost, awareness and the model represents 54.2% of variation in usage behavior. This is directly clarified by behavioral intention and Facilitating Conditions. As such, it is expected that the increase in online Arab websites will shift the online purchasing intentions of the customer to the local Arab websites. This will enhance the Arab countries’ microeconomics. Online shopping or e-commerce adoption differs based on countries because of different affecting factors. Thus, factors that affect, inhibit, and encourage e-commerce that are unique to each country should be considered in order to increase online shopping.


E-Commerce Technology acceptance model UTAUT Performance expectancy Effort expectancy 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  1. 1.Faculty of Computer Science and ITMEDIU UniversitySelangorMalaysia

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