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User Acceptance and Adaptation Towards M-Commerce

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Abstract

M-commerce is becoming larger and more popular among nations. Shopping experience has never been the same anymore because shopping has been made easy with the existence of the Internet. Shopping in a mall is a thing of the past now. Products purchased from overseas is just a few clicks away and these products are sent to your doorstep within a few days. A study was carried out in this chapter on user acceptance and adaption towards m-commerce. In the study, the researchers discovered that there are people who are still reserved doing shopping using their mobile devices. Semi-structured interviews were carried out to the household members for data collection on their perceptions towards mobile commerce. Results show that wide acceptance and high potential of adaptation towards m-commerce is due to the frequent contact with technology. Meanwhile, in this study, the authors have noticed too that, there are still people who are skeptical towards mobile shopping. This study addresses the acceptance rate of mobile commerce among the older (parents of the age of 40–55 years) and the younger generations (young adults of the age of 18–34 years) too. A solution is devised on how more people will be inclined shopping using their mobile devices.

Keywords

  • Adaptation
  • M-commerce
  • User acceptance

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  • DOI: 10.1007/978-981-13-0203-9_28
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Correspondence to Raenu Kolandaisamy .

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Subaramaniam, K., Kolandaisamy, R. (2019). User Acceptance and Adaptation Towards M-Commerce. In: Mohamad Noor, M., Ahmad, B., Ismail, M., Hashim, H., Abdullah Baharum, M. (eds) Proceedings of the Regional Conference on Science, Technology and Social Sciences (RCSTSS 2016) . Springer, Singapore. https://doi.org/10.1007/978-981-13-0203-9_28

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  • DOI: https://doi.org/10.1007/978-981-13-0203-9_28

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-13-0202-2

  • Online ISBN: 978-981-13-0203-9

  • eBook Packages: Social SciencesSocial Sciences (R0)