Context and Perspective of the Study

McKay, Jim

doi:10.1007/978-981-13-0026-4_5

Jim McKay²

237 Accesses

Abstract

This chapter examines some key links among myths, tourism and nationalism in the context of “liquid modernity”. This is followed by an analysis of how domestic and foreign operators in Turkey try to authenticate their services, products and experiences with blend of traditional and modern codes. Though marketers mythologise Gallipoli as an “extraordinary place” of beauty and history, it’s aura is constantly disturbed by eerily picturesque cemeteries, ghostly trenches and solemn monuments that remind visitors of the gruesome war there in 1915–1916. I show how a transnational network of actors have combined the Gallipoli Campaign, the romantic-tragic, Greek swimming fable of Hero and Leander, and Lord Byron’s famous swim across the Dardanelles in 1810, to market the Dardanelles Strait Swimming Competition at Gallipoli. I outline how I conducted research with Australian and New Zealand tourists who participated in this swimming event by using a flexible research design with qualitative methods.

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Notes

1.
For an interactive comparison of Anzac Cove and Gallipoli in 1915 and 2015 see Bowers (2015).
2.
For a virtual tour of the Anzac and Helles battlefields see Morrissey (2012); for images of the main Turkish monuments see Wikimedia Commons (2017).
3.
For a short HD video of the run, see TRT World (2016).
4.
For HD images and a short video of the swim see Swimtrek (2017c).
5.
For a military funeral, haka see NZDefenceForce (2012).
6.
A poi performance involves women dancing and singing while rhythmically swinging balls attached to flax strings with their hands.

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Institute for Advanced Studies in the Humanities, The University of Queensland, St Lucia, Brisbane, QLD, Australia
Jim McKay

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Jim McKay
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McKay, J. (2018). Context and Perspective of the Study. In: Transnational Tourism Experiences at Gallipoli. Springer, Singapore. https://doi.org/10.1007/978-981-13-0026-4_5

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DOI: https://doi.org/10.1007/978-981-13-0026-4_5
Published: 25 May 2018
Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-0025-7
Online ISBN: 978-981-13-0026-4
eBook Packages: Social SciencesSocial Sciences (R0)

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