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The Acceptance of “Flash Class” – Mobile Mini-lessons Through WeChat

  • Ting Yang
  • Hao Zhong
  • Qingmin Mok
  • Ivan Ka-Wai Lai
  • Kwan-Keung Ng
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 843)

Abstract

The aim of this study is to identify the factors that influence the acceptance of “Flash Class” - mobile mini-lessons through WeChat. The empirical results were obtained in a sample of 187 university students in China. The results of PLS analysis indicate that performance expectancy, effort expectancy, social influence, hedonic motivation, and habit directly affect the acceptance of using “Flash Class” through WeChat for students learning English. The results of multi-group analysis also indicate that gender moderates the effect of effort expectancy on user behavioural intention. This study makes several suggestions to the “Flash Class” developers for improving their designs according to the listed factors in order to satisfy the learners’ needs.

Keywords

Mobile mini-lesson Mobile instant message Mobile learning platform UTAUT2 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  • Ting Yang
    • 1
  • Hao Zhong
    • 1
  • Qingmin Mok
    • 1
  • Ivan Ka-Wai Lai
    • 2
  • Kwan-Keung Ng
    • 3
  1. 1.School of BusinessMacau University of Science and TechnologyTaipaMacau
  2. 2.Faculty of International Tourism and ManagementCity University of MacauTaipaMacau
  3. 3.University of SunderlandHong KongChina

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