Abstract
Today survival of any organization depends on its innovative efforts in process, management, and product. Several studies have been conducted by researchers, focusing on enhancing creative ability of an individual and flaring organizational innovation, but significantly less work has been done on boosting organizational initiative as an input which addresses the influence of it on increasing creative instinct of an individual and innovation at the organizational level. Pertaining to the harsher reality of competition, the study explores the association between organizational initiative and organizational innovation, focusing on the mediating effect of employee creativity. The study examined 250 valid responses of employees working in private automobile units. The ideation of the hypothesized research model illustrates that employee creativity partially mediates the association between organizational initiatives and organizational innovation. The integral mediating effect of employee creativity signifies that the organization should show optimism toward employee encouragement, training, and challenges to enhance creative instinct within an individual. This convenient form allows managers to take corrective action for fostering innovation in its product and service by augmenting individual’s creative approach. A model was developed, which may provide the practitioners a conceptual framework while developing a methodical approach toward organizational innovation.
Keywords
- Creativity
- Innovation
- Organizational initiatives
- Structural model
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Chaubey, A., Sahoo, C.K. (2018). Flourishing Innovation Through Organizational Initiatives: An Analytical Study. In: Dhir, S., Sushil (eds) Flexible Strategies in VUCA Markets. Flexible Systems Management. Springer, Singapore. https://doi.org/10.1007/978-981-10-8926-8_2
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DOI: https://doi.org/10.1007/978-981-10-8926-8_2
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