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International Conference on Kansei Engineering & Emotion Research

KEER 2018: Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018 pp 218–228Cite as

An Analysis of the Attractiveness of Shared Bike in Mainland China

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 739))

Abstract

The emergence of shared bikes in mainland China is a product of the technological experience economy. It offers an efficient solution to “the last kilometre” problem, achieving the goal of green journey, and maximizing of public resource use ratio. Since its emergence, it has shown powerful and trendy development towards the great metropolitan. With OFO, MOBIKE, and HELLOBIKE as representatives, the shared bike journey is now the third largest among public transportation choices, playing an important role in improving city transportation efficiency, promoting energy conservation, and emission reduction. This analysis is based on online questionnaires after selecting heavy users of shared bikes. Through EGM (Evaluation Grid Method) the interviews were conducted. After that, the characteristics were identified to formulate an evaluation grid diagram and a questionnaire was compiled again to go through quantitative theory type analysis, probing into consumers’ preference level, and prompting their willingness.

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Author information

Authors and Affiliations

  1. National Cheng Kung University, No.1, University Road, Tainan City, 701, Taiwan (R.O.C.)

    Xing-min Lin, Chun-Heng Ho, Zhong-zhen Lin & Bao-yi Zhang

Authors
  1. Xing-min Lin
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  2. Chun-Heng Ho
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  3. Zhong-zhen Lin
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  4. Bao-yi Zhang
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Corresponding author

Correspondence to Xing-min Lin .

Editor information

Editors and Affiliations

  1. Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia

    Anitawati Mohd Lokman

  2. Faculty of Art and Design, University of Tsukuba, Tsukuba, Ibaraki, Japan

    Toshimasa Yamanaka

  3. Department of Industrial Design, Eindhoven University of Technology, Eindhoven, The Netherlands

    Pierre Lévy

  4. College of Communication and Design, I-Shou University, Kaohsiung, Kao-hsiung, Taiwan

    Kuohsiang Chen

  5. School of Art and Design, University of Tsukuba, Tsukuba, Ibaraki, Japan

    Shinichi Koyama

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© 2018 Springer Nature Singapore Pte Ltd.

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Cite this paper

Lin, Xm., Ho, CH., Lin, Zz., Zhang, By. (2018). An Analysis of the Attractiveness of Shared Bike in Mainland China. In: Lokman, A., Yamanaka, T., Lévy, P., Chen, K., Koyama, S. (eds) Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018. KEER 2018. Advances in Intelligent Systems and Computing, vol 739. Springer, Singapore. https://doi.org/10.1007/978-981-10-8612-0_24

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  • DOI: https://doi.org/10.1007/978-981-10-8612-0_24

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-8611-3

  • Online ISBN: 978-981-10-8612-0

  • eBook Packages: EngineeringEngineering (R0)

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