Skip to main content

Textiles as communicating links for cultural traditions

Part of the Advances in Intelligent Systems and Computing book series (AISC,volume 739)


Textiles are carriers of traditions across cultures. This paper aims to identify the significance of traditional textiles of India as cultural communicators of traditions and beliefs held over long time periods. Motifs and design elements used in local context are often inspired by flora, fauna as well as local interpretation of mythology, arts and crafts all of which contribute to formation of a tapestry of ‘culture’. Users across India often are found to experiment with designs, weaves, textures colors that originate from a neighboring geographical entity. When this adoption happens, certain design elements from a neighboring ethnicity get chosen over others depending on the tastes, preferences, semantics, attitudes and emotions. As part of explorations to trace those elements in textiles that become carriers of common beliefs, a pilot study was undertaken involving 30 female respondents between the age of 18 to 28 years. Respondents were shown a color board comprising of 12 colors and an image board comprising of 12 traditional Indian sarees worn by models. Qualitative analysis reveals the significance of textiles in communicating personality, attitudes, preferences among respondents and the cross-cultural diversity of the respondents while indicating likes and dislikes. Analysis of Ten Emotions from Plutchik’s Wheel (1980) rated on a seven point Likert scale reveals that when certain emotions are evoked by sarees they could be used as communicators of traditionally held notions and shared emotions in a given cultural-bond sharing population. The research study presented explores the power of textiles in conveying meanings and emotions through subtle communications in the social space.


  • Traditional textiles
  • Emotions
  • Color

This is a preview of subscription content, access via your institution.

Buying options

USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1007/978-981-10-8612-0_19
  • Chapter length: 10 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
USD   229.00
Price excludes VAT (USA)
  • ISBN: 978-981-10-8612-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   299.99
Price excludes VAT (USA)


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Dolan A. and Holloway S.: Emotional Textiles-An Introduction. TEXTILE 14(2) 152-159, (2016).

    Google Scholar 

  2. Holloway S.: Textiles in Emotions in Early Modern Europe-An Introduction, edited by S. Broomhall. Routledge (2016).

    Google Scholar 

  3. Bhatnagar, P.: Decorative Design History in Indian Textiles and Costumes. 170p. Chandigarh, India. Abhishek publications (2005).

    Google Scholar 

  4. Veenu, Katare C. and Sharma R.B.: Symbolic motifs in traditional Indian textiles and embroideries. International Journal of Research in Economics and Social Sciences 6(3) 311–321, (2016).

    Google Scholar 

  5. Moody W., Kinderman P., Shinha P. and Sook You K.: An exploratory study: Relationships between trying on clothing, mood, emotion, personality and clothing preference. Journal of Fashion Marketing and Management: An International Journal 14(1), 161–179 (2009).

    Google Scholar 

  6. Jiang X. and Liu G.: The Influence of Color Brightness on the Perception of Clothes Gorgeousness. In: 10th International proceedings on Computer-Aided Industrial Design & Conceptual Design, IEEE, pp. 1273-1276. IEEE, China (2009).

    Google Scholar 

  7. Kleinginna P.R. and Kleinginna A.: A Categorized List of Emotion Definitions, with Suggestions for a Consensual Definition. Motivation and Emotion 5(4), 345-379 (1981).

    Google Scholar 

  8. Dikksterhuis A. and Bargh J.A.: The perception–Behavior Expressway - Automatic Effects of Social Perception on Social Behavior. Advances in Experimental Psychology. Vol. 33. Academic Press (2001).

    Google Scholar 

Images have been obtained from various sources over the internet, few references have been mentioned below –

  1. Pinterest,–india-style-indian-textiles.jpg, last accessed 2017/08/21

  2. Strandsofsilk,, last accessed 2017/08/21

  3. Pinterest,, last accessed 2017/08/21

  4. Madhurya,, last accessed 2017/08/21

  5. Dsource,, last accessed 2017/08/21

  6. Pashmina,, last accessed 2017/12/06

  7. Kantha,, last accessed 2017/12/06

  8. Tsungkotepsu,, last accessed 2017/12/06

  9. Mekhla,, last accessed 2017/12/06

  10. Pinterest,, last accessed 2016/09/18

  11. Pinterest,, last accessed 2016/09/18

  12. Zeenastyle,, last accessed 2016/09/18

  13. Pinterest,, last accessed 2016/09/18

  14. Pinterest,, last accessed 2016/09/18

  15. Pinterest,, last accessed 2016/09/18

Download references

Author information

Authors and Affiliations


Corresponding author

Correspondence to Deepshikha .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and Permissions

Copyright information

© 2018 Springer Nature Singapore Pte Ltd.

About this paper

Verify currency and authenticity via CrossMark

Cite this paper

Deepshikha, Yammiyavar, P., Nath, N. (2018). Textiles as communicating links for cultural traditions. In: Lokman, A., Yamanaka, T., Lévy, P., Chen, K., Koyama, S. (eds) Proceedings of the 7th International Conference on Kansei Engineering and Emotion Research 2018. KEER 2018. Advances in Intelligent Systems and Computing, vol 739. Springer, Singapore.

Download citation

  • DOI:

  • Published:

  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-8611-3

  • Online ISBN: 978-981-10-8612-0

  • eBook Packages: EngineeringEngineering (R0)