Eco-conspicuous Versus Eco-conscious Consumption: Co-creating a New Definition of Luxury and Fashion

  • Mukta RamchandaniEmail author
  • Ivan Coste-Maniere
Part of the Textile Science and Clothing Technology book series (TSCT)


Are consumers ready to pay a lot to be simple because they understand the value of sustainable products or is it just another means of flamboyancy? One might argue minimalism as a quest for a better quality of products yet being simple. However, the price paid for adorning such a lifestyle is coherent with affluent consumers. With support from in depth interviews and case studies, the current chapter presents the background on production and supply of fabrics made from recycled products. Additionally, within the realms of sustainable luxury we create a distinction between eco-conscious versus eco-conspicuous consumption.


Eco-luxury Eco-fashion Sustainable luxury Minimalist consumption 


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© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.OltenSwitzerland
  2. 2.UIBS ZurichZurichSwitzerland
  3. 3.Neoma Business SchoolReimsFrance
  4. 4.Luxury and Fashion Management SKEMA Business SchoolSophia AntipolisFrance
  5. 5.Luxury and Fashion Management SKEMA Business SchoolSuzhouChina
  6. 6.Global Luxury Management SKEMA Business SchoolRaleighUSA
  7. 7.Luxury Retail in LATAM, Florida International UniversityMiamiUSA

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