The Need for a Cultural Representation Tool in Cultural Product Design

  • Yu-Hsiu Hung
  • Wei-Ting Lee
Part of the KAIST Research Series book series (KAISTRS)


The purpose of the study was to demonstrate the need and usefulness of using a cultural representation tool in cultural product design. In this study, it is believed that culture can be conceptualized with critical cultural elements that define the core features of culture. These elements were called cultural DNAs. To demonstrate the need and the impact of having a cultural representation tool in product design, a between-subject experiment was conducted with 18 student participants majoring in Industrial Design. The participants were tasked with designing mugs that addressed the Confucius culture and were divided into two groups—one was provided with a written representation of Confucius culture (the experimental group) while the other was not (the control group). Results of participants’ design outcomes showed that participants who were given a representation tool of the Confucius culture used more types and higher numbers of cultural DNAs in their design. This study also found that the cultural elements used by the experimental group were more relevant with Confucius. Results of this study showed the need of a cultural representation tool in cultural product design.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Department of Industrial DesignNational Cheng Kung UniversityTainanTaiwan
  2. 2.bOMDIC Inc.TaipeiTaiwan

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