CEO School pp 109-121 | Cite as

Class 7: Style—Five Ways to Project Yourself as a CEO

  • Stanislav Shekshnia
  • Kirill Kravchenko
  • Elin Williams


After six intensive classes, it should be fairly clear what makes a successful CEO. But there’s something intangible that we haven’t yet conveyed. It’s what we felt in the presence of our school of 20 global business leaders, as much as anything they actually said to us: a matter of style rather than substance. One thing that was fairly clear from the first interview onwards is that our CEOs champion their company at all times. But that certainly didn’t stop them from taking an active interest in our conversation and our own organisations. In fact this was (paradoxically, perhaps) what made them so interesting and compelling to talk to. Another factor was that they weren’t prevented by cultural differences from finding common ground with us, thanks to their global mindset. Finally, as confirmed by our questioning, they came across as fit and healthy, most of them actively practising sports or hobbies that enable them to achieve a balanced lifestyle.


Company champion Compassion Discipline Global mindset Healthy lifestyle 

Some Further Reading

  1. Aurelius, Marcus (2006 ) Meditations. Penguin Classics.Google Scholar
  2. Bates, S. (2016) Discover your CEO Brand. McGraw-Hill.Google Scholar
  3. Garten, J. E. (2000) The Mind of the CEO, Basic Books, New York.Google Scholar
  4. Loeher, J., Schwarz, T. (2005) The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal. Free Press.Google Scholar
  5. Maak, T., Pless, K., Voegtlin, N., Business (2016) Statesman or Shareholder Advocate? CEO Responsible Leadership Styles and the Micro-Foundations of Political CSR. Journal of Management Studies, Volume 53, Issue 3, p. 463–493.Google Scholar
  6. Murphy, M. (2016). Leadership Styles Are Often Why CEOs Get Fired.
  7. Murray, K. (2017) People with Purpose: How Great Leaders Use Purpose to Build Thriving Organizations. Kogan Page Publishers.Google Scholar
  8. Murray, K. (2011) Communicate to Inspire: A Guide for Leaders. Kogan Page Publishers.Google Scholar
  9. Newport, C. (2016) Deep Work: Rules for Focused Success in a Distracted World. Grand Central Publishing.Google Scholar
  10. Preston, T. (2001) The President and His Inner Circle: Leadership Style and the Advisory Process in Foreign Affairs, Columbia University Press.Google Scholar
  11. Sandling, J. (2015) Leading with Style: The Comprehensive Guide to Leadership Styles.Google Scholar
  12. Sperry, L. (2008) Effective Leadership: Strategies for Maximizing Executive Productivity and Health. Brunner-Routledge, N.Y.Google Scholar
  13. The Arbinder Institute (2002) Leadership and Self-Deception: Getting Out of the Box. Berrett-Koehler Publishers.Google Scholar

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Stanislav Shekshnia
    • 1
  • Kirill Kravchenko
    • 2
  • Elin Williams
    • 3
  1. 1.INSEADFontainebleauFrance
  2. 2.Gubkin Oil and Gas UniversityMoscowRussia
  3. 3.OxfordUK

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