The Competitive Pressures of Globalization and the Motivation Crisis
The chapter looks at the changes in the employment environment and the competitive pressures of globalization that are profoundly connected to these changes. The empirical evidence presented in this chapter indicates that levels of employee work motivation and engagement have diminished in many countries over the past several decades. Analysis of the data shows that this global trend is closely related to changes in the employment situation brought about by structural changes in the global economy. Watanabe points out that these changes in the business environment have given rise to the renewed global interest in Japanese-style management, which emphasizes the human side of the organization.