Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later

  • Erich Joachimsthaler
  • Agathe Blanchon-EhrsamEmail author
  • Markus Zinnbauer
Part of the Management for Professionals book series (MANAGPROF)


In 2007, we created the Demand-first Innovation and Growth model (DIG).This framework proposed a systematic, repeatable process to help brands identify the biggest opportunities for innovation and growth hidden in plain sight. By creating an innovation playbook and accompanying strategy, companies could then effectively leverage those opportunities for substantial new growth.



Views expressed herewith are those of the authors and do not reflect the opinion of either the Publisher or the Editor.


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Copyright information

© Springer Nature Singapore Pte Ltd. 2019

Authors and Affiliations

  • Erich Joachimsthaler
    • 1
  • Agathe Blanchon-Ehrsam
    • 1
    Email author
  • Markus Zinnbauer
    • 1
  1. 1.VivaldiNew YorkUSA

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