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Marketing Wisdom pp 139–156Cite as

Marketing 3.0: From Products to Customers to the Human Spirit

Part of the Management for Professionals book series (MANAGPROF)

Abstract

Since its introduction in 2010, Marketing 3.0 has become a well-accepted concept in many countries. It is extremely gratifying to observe companies increasingly treating customers as multi-dimensional, values-driven people, in some cases, potential collaborators too. Customers too feel empowered as they recognize the global impact of their purchasing and decision-making powers.

Keywords

  • Consumer Touch
  • Timberland
  • Delivering Customer Satisfaction
  • Holcim
  • Unique Brand

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This chapter contains excerpts from the book Marketing 3.0—From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc. Copyright © by 2010 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan. All rights reserved.

Published by John Wiley & Sons, Inc. Hoboken, New Jersey.

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  • DOI: 10.1007/978-981-10-7724-1_10
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Fig. 1

Source Marketing 3.0—From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010)

Fig. 2

Source Marketing 3.0—From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc

Fig. 3

Source Marketing 3.0—From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc

Fig. 4

Source Marketing 3.0—From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc

Fig. 5

Source Marketing 3.0—From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc

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Views expressed herewith are those of the authors and do not reflect the opinion of either the Publisher or the Editor.

Author information

Authors and Affiliations

  1. S.C. Johnson & Sons Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston, USA

    Philip Kotler

  2. MarkPlus, Inc., Jakarta, Indonesia

    Hermawan Kartajaya & Iwan Setiawan

Authors
  1. Philip Kotler
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  2. Hermawan Kartajaya
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  3. Iwan Setiawan
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Corresponding author

Correspondence to Hermawan Kartajaya .

Editor information

Editors and Affiliations

  1. Purposeful Brands, Bengaluru, Karnataka, India

    Kartikeya Kompella

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Kotler, P., Kartajaya, H., Setiawan, I. (2019). Marketing 3.0: From Products to Customers to the Human Spirit. In: Kompella, K. (eds) Marketing Wisdom. Management for Professionals. Springer, Singapore. https://doi.org/10.1007/978-981-10-7724-1_10

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