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Marketing 3.0: From Products to Customers to the Human Spirit

Part of the Management for Professionals book series (MANAGPROF)

Abstract

Since its introduction in 2010, Marketing 3.0 has become a well-accepted concept in many countries. It is extremely gratifying to observe companies increasingly treating customers as multi-dimensional, values-driven people, in some cases, potential collaborators too. Customers too feel empowered as they recognize the global impact of their purchasing and decision-making powers.

Keywords

  • Consumer Touch
  • Timberland
  • Delivering Customer Satisfaction
  • Holcim
  • Unique Brand

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

This chapter contains excerpts from the book Marketing 3.0From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc. Copyright © by 2010 by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan. All rights reserved.

Published by John Wiley & Sons, Inc. Hoboken, New Jersey.

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Fig. 1

Source Marketing 3.0From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010)

Fig. 2

Source Marketing 3.0From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc

Fig. 3

Source Marketing 3.0From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc

Fig. 4

Source Marketing 3.0From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc

Fig. 5

Source Marketing 3.0From Products to Customers to the Human Spirit, authored by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (May 2010), published by John Wiley & Sons, Inc

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Views expressed herewith are those of the authors and do not reflect the opinion of either the Publisher or the Editor.

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Correspondence to Hermawan Kartajaya .

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Kotler, P., Kartajaya, H., Setiawan, I. (2019). Marketing 3.0: From Products to Customers to the Human Spirit. In: Kompella, K. (eds) Marketing Wisdom. Management for Professionals. Springer, Singapore. https://doi.org/10.1007/978-981-10-7724-1_10

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