From Design Thinking to Design Doing

Part of the Creativity in the Twenty First Century book series (CTFC)


In this chapter, we propose a broader conceptualization of “design thinking” as “design doing.” This chapter moves in two related directions. First of all, taking its departure in empirical examples, this chapter illustrates how craftsmen and designers work through the body, vividly showing how design and form-giving can be seen as a kind of making. Secondly, we will investigate the potentials and possible pitfalls of using tools and codified methodologies such as design thinking. We will argue that the creative process by its nature is inherently messy and it is not necessarily and at all times guided by rules and methodologies even though they can play an important role. Both mess and order(-ing) are required and in fact build on each other within the creative process. We need methodologies to teach upcoming designers and professional and eminent designers that great status and power is connected to the formulation of these principles and the adherence to them. Creative design thinking might help us get the most creative ideas but it is through the active realisation of these ideas in everyday life that they come into being. We will conclude the chapter with the premise that creativity is just as much about mess as it is about methodology. It might even be the case that the notion of design distracts us into thinking that we can always design for creativity.


Embodied creativity Situated action Creative actors Affordances Resistance 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2017

Authors and Affiliations

  1. 1.Psychology and Professional CounselingWebster University GenevaGenevaSwitzerland
  2. 2.Department of Communication and PsychologyAalborg UniversityAalborgDenmark

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