Prismatic Consumer Insights Through Big Data : A Case Study of National Consumer Helpline

Abstract

The paper epitomizes how big data helps consumers and how its analysis assists in understanding the changing taste and preferences of consumers. It clearly brings out the modus operandi of data management and states that to a large extent the analytics can also bring out the characteristics and other key issues in different sectors of business. The systemic analysis of the data is of paramount importance to various stakeholders such as industry associations, standards and law making bodies, Government and policy makers, social science researchers and the like. While highlighting several provisions of the National Consumer Helpline for facilitating consumers, it highlights that the redressal system of NCH fosters networking by collaborative endeavour of over 200 partnering companies under the Convergence@NCH feature of the helpline. Data deluge requires enormous resources for standardization, interpretation, communication and presentation, and possess challenges which have been presented in the paper.