CSR as a Tool to Mitigate Risk for the B&R Initiative: The Case of Thailand

  • Zhimin Tang


The Belt and Road (B&R) Initiative is a strong driver for Chinese firms venturing into more than 60 foreign countries. The risk and risk management of these B&R investments attracts increasing attention inside and outside China. This chapter focuses on why and how Corporate Social Responsibility (CSR) can be a tool to mitigate risks for Chinese firms involved in the B&R. The rational for CSR as a tool to mitigate the B&R risk is established, followed by the guidance of its implementation. The CSR performance of Chinese firms overseas is then discussed with a case study of Thailand. Through qualitative analysis of the interview and observation notes, a 4I model is constructed as a framework to describe the CSR of Chinese firms in Thailand. Their practice and performance are studied through four dimensions: “Intention” (how CSR is positioned in the firm); “Involvement” (how stakeholders are involved in CSR activities); “Intervention” (what CSR activities are conducted); and “Impacts” (how CSR activities impact the firm). It shows that many Chinese firms have understood and indeed engaged in CSR activities overseas. They are advised to move from a “philanthropy” level to the “compliance” and “strategy” levels of CSR. CSR is a critical factor to the B&R Initiative as it is a license for Chinese firms to operate and thrive, a pillar of soft power of China in the world.


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© The Author(s) 2018

Authors and Affiliations

  • Zhimin Tang
    • 1
  1. 1.Panyahpiwat Institute of ManagementBangkok MetropolitanThailand

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