Communication of Inclusive Innovation for Sustainable Development in India

Part of the Communication, Culture and Change in Asia book series (CCCA, volume 6)


In India, the national innovation ecosystem has attempted to draw on the experiences of the rural poor and female population but there is a persistent urban-rural divide and gender gap in innovation. The bottom-up communication approach to indigenous innovation will be an important complement to India’s inclusive national innovation system. The Grassroots to Global (G2G) model is a potential model for other developing nations interested in an inclusive framework to communicate innovative solutions to sustainable development. What can one learn about indigenous innovation for building an ecosystem of inclusive innovation in India? What kinds of media can effectively provide access to excluded populations on information of grass root innovations in developing countries like India? This chapter gives evidence that inclusive innovation systems can modernize and upgrade skill sets; integrate communities through creation of e-Networks; create awareness of ICT tools and usage; generate locally relevant content; and generate direct employment opportunities for sustainable development.


Inclusive innovation ecosystem Information and communication networks Digital India Innovative media Sustainable development in India 


  1. Acharya, K. (2013, November 10). The new jungle drums. The Hindu, p. 1.Google Scholar
  2. Aram, I. A. (2004). E-governance: Ushering in an era of e-democracy. In K. Prasad (Ed.), Information and communication technology: Recasting development (pp. 355–372). New Delhi: B. R. Publishing Corporation.Google Scholar
  3. Basu, K. (2016, January 15). India’s digital transformation. The Hindu, p. 11.Google Scholar
  4. Census. (2011). Census of India, Registrar General of India. New Delhi: Government of India.Google Scholar
  5. Choudhary, S. (2013). ‘CGNetSwara as Social Media’, Lecture at a National Seminar on ‘Social Media interventions for rural development: Strategies and approaches’, National Institute of Rural Development, Hyderabad, November 1–2, 2012.Google Scholar
  6. Choudhary, S. (2016, January 15). Tech tonic for the heart of India. The Hindu, p. 11.Google Scholar
  7. Flew, T. (2005). New media: An introduction (2nd ed.). Victoria, Australia: Oxford University Press.Google Scholar
  8. Hughes, T. P. (1991). From deterministic dynamos to seamless-web systems. In H. E. Sladovich & J. H. Holloman (Eds.), Engineering as a social enterprise (pp. 7–25). Washington DC: National Academy Press.Google Scholar
  9. Keniston, K. (2004). Introduction: The four digital divide. In K. Keniston & D. Kumar (Eds.), IT experience in India: Bridging the digital divide. New Delhi: Sage.Google Scholar
  10. Lakshmi, K. (2015, January 31). Villagers here swipe a card to get drinking water. The Hindu, p. 9.Google Scholar
  11. Malik, P., & Mundhe, R. (2011). Statistical compilation of the ICT sector and policy analysis in India. Orbicom: Montreal.Google Scholar
  12. National Innovation Foundation of India (undated). Africa Calling. Available at
  13. Prasad, K. (2004). Information and communication technology for development in India: Rethinking media policy and research. In K. Prasad (Ed.), Information and communication technology: Recasting development. BRPC: New Delhi.Google Scholar
  14. Prasad, K. (2006). Cracking the glass ceiling: Rural women making news in India. Media Asia, 33(3&4), 229–234.CrossRefGoogle Scholar
  15. Prasad, K. (2007). From digital divide to digital opportunities: Issues and challenges for ICT policies in South Asia. In Global Media Journal, Indian Edition, July 2007.
  16. Prasad, K. (2008). Gender sensitive communications policies for women’s development: Issues and challenges. In K. Sarikakis, & L. R. Shade (Eds.), Minding the Gap: Feminist interventions in international communication. USA: Rowman and Littlefield.Google Scholar
  17. Prasad, K. (2012). E-Governance policy for modernizing government through digital democracy in India. Journal Of Information Policy, 2(2012), 183–203.CrossRefGoogle Scholar
  18. Prasad, K. (2015). Incredible India: Media pluralism amidst unity in diversity. In P. Valcke, M. Sükösd, & R. Picard (Eds.), Media pluralism: Concepts, risks and global trends. UK: Palgrave Macmillan.Google Scholar
  19. Ram, N. (2011). The changing role of the news media in contemporary India. Indian History Congress, 72nd Session, Punjabi University, Patiala, December 11–13.Google Scholar
  20. Rao, M. (2013). Innovation priorities for India: Inclusive ICT and renewable energy, 8 May 2013 retrieved on May 19, 2016 from
  21. Servaes, J. (2013). Future challenges for communication for sustainable development and social change. In J. Servaes (Ed.), Sustainable development and green communication: Asian and African perspectives (pp. 209–217). USA: Palgrave MacMillan.Google Scholar
  22. Sinha, D. (2005). Information technology and citizen participation: Macro-lessons from a micro-study. Global Media Journal. Indian Edition, Retrieved on 15th April 2009 from
  23. Sriram, J. (2016, April 10). Tech girls and the making of the Dharavi code, The Hindu, pp. 1, 12.Google Scholar
  24. TRAI. (2013, December). Report on activities (1st January 2013–31st December 2013), New Delhi: Telecom Regulatory Authority of India.Google Scholar
  25. UNDP. (2010). Human development report. The real wealth of nations: Pathways to human development. New York: UNDP.Google Scholar
  26. UN. (2014). World urbanization prospects. New York: UN.Google Scholar
  27. World Bank. (2011). Knowledge map of the virtual economy: Converting the virtual economy into development potential. World Bank: Washington DC.Google Scholar
  28. World Bank. (2016). Digital dividends. World Bank: Washington DC.Google Scholar
  29. World Economic Forum. (2014). The global gender gap report 2014. Geneva, Switzerland: World Economic Forum. Google Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Sri Padmavati Mahila UniversityTirupatiIndia

Personalised recommendations