Culture, Communication and Capacity for Sustainable Development
Development policy was not shaped by the needs of the majority of people in the developing countries which resulted in conflicts between the basic needs and market-oriented perspectives on development. The rise of the middle class in developing countries like India has led to a shift in cultural values and growing aspiration to match affluent societies. This has led to reversal of the gains of development, unsustainable action and even a collapse of the ecosystem. Social movements have begun to revision the meaning of sustainability and build capacities for balancing growth with environmental conservation. Communities have begun assuming custodianship of their environment and natural resources which previously were the sole responsibility of the government. The reinvigoration of cultural values on environmental protection among people is based on capacity for action founded on strong, but neglected traditions that are combined with modern technology to achieve sustainable development.
KeywordsEco-religion Eco-cultural tradition Cultural values Capacity for ecological protection Communicating sustainable development
- Anandan, A., Pradhan, S. K., & Singh, O. N. (2015, September14). ‘Aerobic’ rice cultivation reduces water usage, The Hindu, 16.Google Scholar
- Banwari. (1992). Pancavati: Indian approach to environment (A. Vohra, Trans.). New Delhi: Sri Vinayaka Publications.Google Scholar
- Charter of the Indigenous Tribal People of the Tropical Forests. (1992). International Alliance Charter. Retrieved on October 16, 2017 from https://www.watha.org/in-depth/ind-int-alliance-charter.htm.
- Crawford, C. S (1982). The evolution of hindu ethical ideals. Honolulu: The University Press of Hawaii.Google Scholar
- Dey, S. (2014, August 24). Cradle. Now. Grave. The Week, 24–32.Google Scholar
- Goklany, T. (2015). How karma recycling is giving life to e-waste. Retrieved on September 23, 2015 from http://sites.ndtv.com/breathe-clean/how-karma-recycling-is-giving-life-to-e-waste?pfrom=home-campaigns.
- Krishnamoorthy, S. (2015, April 13). Farmer weaves saree from rice straw. The Hindu, 5.Google Scholar
- Mohanty, A. (2014). Food security, courtesy Odisha’s tribal women. Retrieved on November 2014 from http://indiatogether.org/eco-village-development-project-commons-food-security-in-tribal-odisha-agriculture.
- Parsai, G. (2015, October 1). Demonstrate technology used to mitigate impact of climate change. The Hindu, 14.Google Scholar
- Prabhu, M. J. (2014, February 21). Farmers groups in Kerala run their own markets, eliminate middlemen. The Hindu, 17.Google Scholar
- Prasad, K. (2001). Indian tradition of ecological protection and religion. Man and Development, XXIII(4), 64–75.Google Scholar
- Prasad, K. (2007). Eco-religion to political ecology in India: Feminist interventions in development. Women in Action, 2 (pp. 32–43).Google Scholar
- Prasad, K. (2009a). Communication for development: Reinventing theory and action, vol. 1-understanding development communication. New Delhi: B.R. Publishing Corporation.Google Scholar
- Prasad, K. (2009b). Communication for development: Reinventing theory and action, vol. 2-advanced development communication. New Delhi: B.R. Publishing Corporation.Google Scholar
- Prasad, K. (2013). Environmental communication from the fringes to mainstream: Creating a paradigm shift in sustainable development. In J. Servaes (Ed.). Sustainable development and green communication: Asian and African perspectives (pp. 1–39). USA: Palgrave MacMillan.Google Scholar
- Servaes, J. (2013). Introduction: Imperatives for a sustainable future. In J. Servaes (Ed.). Sustainable development and green communication: African and Asian perspectives (pp. 95–109). USA: Palgrave MacMillan.Google Scholar
- Sharma, V. D (1999). Bishnois: An eco-religion. The Hindu Survey of the Environment. Chennai: The Hindu.Google Scholar
- The Hindu. (2015). Environment Minister Prakash Javadekar announces India’s INDCs. The Hindu, Retrieved on October 2, 2015 from http://www.thehindu.com/news/national/environment-minister-prakash-javadekar-announces-india-indcs/article7715535.ece?ref=relatedNews.
- Urry, J. (2011). Climate change and society. Cambridge: Polity Press.Google Scholar
- Vadakumchery, J. (1993). The earth mother and the indigenous people of India. Journal of Dharma, XVIII(1), 85–97.Google Scholar
- Venkatakrishna, B. V. (1993). Indian mystic approach to the earth. Journal of Dharma, XVIII(1), 35–41.Google Scholar