Abstract
Chinese ancient villages are an important type of non-renewable tourism resources. How to exploit and protect ancient villages in the tourism development becomes an urgent problem to be solved. The aim of this paper is to propose enterprise management strategies of Chinese ancient village tourism. In this paper, firstly we identify the stakeholders (i.e., players) who have interest relationships and play important roles in Chinese ancient village tourism development and protection. Secondly, we systematically analyze the stakeholders’ relations, interaction, and importance in the exploitation and protection of Chinese ancient village tourism. Thirdly, we elaborately investigate stakeholders’ behaviors and hereby propose enterprise management strategies of Chinese ancient village tourism. Finally, our conclusions obtained in this paper are validated and illustrated with Xidi, an ancient village located in Anhui province of China, which was listed in the world heritage list by UNESCO in 2000.
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Fei, W. (2017). Stakeholders’ Behavior Analysis and Enterprise Management Strategy Selection in Chinese Ancient Village Tourism Development. In: Li, DF., Yang, XG., Uetz, M., Xu, GJ. (eds) Game Theory and Applications. China GTA China-Dutch GTA 2016 2016. Communications in Computer and Information Science, vol 758. Springer, Singapore. https://doi.org/10.1007/978-981-10-6753-2_5
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DOI: https://doi.org/10.1007/978-981-10-6753-2_5
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