Stakeholders’ Behavior Analysis and Enterprise Management Strategy Selection in Chinese Ancient Village Tourism Development

Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 758)


Chinese ancient villages are an important type of non-renewable tourism resources. How to exploit and protect ancient villages in the tourism development becomes an urgent problem to be solved. The aim of this paper is to propose enterprise management strategies of Chinese ancient village tourism. In this paper, firstly we identify the stakeholders (i.e., players) who have interest relationships and play important roles in Chinese ancient village tourism development and protection. Secondly, we systematically analyze the stakeholders’ relations, interaction, and importance in the exploitation and protection of Chinese ancient village tourism. Thirdly, we elaborately investigate stakeholders’ behaviors and hereby propose enterprise management strategies of Chinese ancient village tourism. Finally, our conclusions obtained in this paper are validated and illustrated with Xidi, an ancient village located in Anhui province of China, which was listed in the world heritage list by UNESCO in 2000.


Management strategy Behavior analysis Ancient village tourism development and protection Stakeholder Game theory 


  1. 1.
  2. 2.
    International Heritage Site Council International Conservation Centre: Document Compilation of International Cultural Heritage Protection Documents. Cultural Relics Publishing House, Beijing (2007)Google Scholar
  3. 3.
    Che, Z.Y.: Change characteristics and influential factor of stable village on tourism impact: the case of Xidi village in Huangshan municipality. Ecol. Econ. 5(224), 124–128 (2010)Google Scholar
  4. 4.
    Yan, Y.Y., Zhang, L.R.: A comparative research on mechanism of “community participation under different operating models”–Examples of ancient-village tourism. Hum. Geogr. 4(102), 89–94 (2008)Google Scholar
  5. 5.
    Fei, W.: Investigation on game behaviors of stakeholders in ecotourism exploitation of famous historical and cultural towns and villages. Ecol. Econ. 31(6), 143–146 (2015)Google Scholar
  6. 6.
  7. 7.
    Howie, F.: Managing the Tourist Destination. Thomson Learning EMA, London (2003)Google Scholar
  8. 8.
    Fei, W.: New enterprise management model of protection and utilization for Chinese ancient villages. Appl. Mech. Mater. 209–211, 1313–1320 (2012)CrossRefGoogle Scholar
  9. 9.
    Petersen, H.C., Lewis, W.C.: Managerial Economics. Pearson Education, Inc. Prentice Hall (1999)Google Scholar
  10. 10.
    Fei, W., Li, D.F.: Bilinear programming approach to solve interval bimatrix games in tourism planning management. Int. J. Fuzzy Syst. 18(3), 504–510 (2016)MathSciNetCrossRefGoogle Scholar
  11. 11.
    Erik, G., Croot, R.: The history of ecosystem services in economic theory and practice: from early notions to markets and payment schemes. Ecol. Econ. 69(3), 1209–1218 (2010)Google Scholar
  12. 12.
    Li, D.F.: Decision and Game Theory in Management with Intuitionistic Fuzzy Sets. Springer, Heidelberg (2014). doi: 10.1007/978-3-642-40712-3 CrossRefMATHGoogle Scholar
  13. 13.
    Li, D.F.: Models and Methods of Interval-Valued Cooperative Games in Economic Management. Springer, Cham (2016). doi: 10.1007/978-3-319-28998-4 CrossRefGoogle Scholar
  14. 14.
    Li, D.F.: Linear Programming Models and Methods of Matrix Games with Payoffs of Triangular Fuzzy Numbers. Springer, Berlin (2016). doi: 10.1007/978-3-662-48476-0 CrossRefMATHGoogle Scholar
  15. 15.
    Li, D.F.: Theoretical and Practical Advancements for Fuzzy System Integration. IGI Global (2017)Google Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2017

Authors and Affiliations

  1. 1.School of ArchitectureFuzhou UniversityFuzhouChina

Personalised recommendations