Abstract
This paper presents a new method for visualizing online product reviews considering customer profiles. Typically, product review data are unstructured and have no fixed format or structure. The review data can be used by customers and also an e-business company. Potential consumers can acquire useful information on product characteristics and decide whether to buy or not depending on the review data. Also, the company can understand customers’ experiences or opinions on the product and reflect them in developing marketing strategies. In order to provide valuable information to the customers from enormous and unstructured review data, the process of collecting, storing, and preprocessing of review data should be performed firstly. And then text mining and personalization techniques can be integrated to extract properly visualized data. Thus, customers can utilize review data conveniently with the assistance of the proposed system.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Collobert, R., Weston, J.: A unified architecture for natural language processing: deep neural networks with multitask learning. In: Proceedings of the 25th International Conference on Machine Learning, Helsinki, Finland, pp. 160–167 (2008)
Liu, B., Zhang, L.: A survey of opinion mining and sentiment analysis. In: Mining Text Data, pp. 415–463. Springer, US (2012)
Kangale, A., Kumar, S.K., Naeem, M.A., Williams, M., Tiwari, M.K.: Mining consumer reviews to generate ratings of different product attributes while producing feature-based review-summary. Int. J. Syst. Sci. 47(13), 3272–3286 (2016)
Kim, J., Kim, D.: A Study on the method for extracting the purpose-specific customized information from online product reviews based on text mining. J. Soc. e-Bus. Stud. 21(2), 151–161 (2016)
Mooney, R.J., Bunescu, R.: Mining knowledge from text using information extraction. ACM SIGKDD Explor. Newsl. Nat. Lang. Process. Text Min. 7(1), 3–10 (2005)
Hu, M., Liu, B.: Mining and summarizing customer reviews. In: Proceedings of the Tenth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 168–177 (2004)
Berry, M.W.: Survey of text mining. Comput. Rev. 45(9), 548 (2004)
Rajaraman, K., Tan, A.H.: Topic detection, tracking, and trend analysis using self-organizing neural networks. In: Proceedings of the 5th Pacific-Asia Conference on Knowledge Discovery and Data Mining, pp. 102–107 (2001)
Holton, C.: Identifying disgruntled employee systems fraud risk through text mining: a simple solution for a multi-billion dollar problem. Decis. Support Syst. 46(4), 853–864 (2009)
Woolley, A.W., Chabris, C.F., Pentland, A., Hashmi, N., Malone, T.W.: Evidence for a collective intelligence factor in the performance of human groups. Science 330(6004), 686–688 (2010)
Doan, A., Naughton, J.F., Ramakrishnan, R., Baid, A., Chai, X., et al.: Information extraction challenges in managing unstructured data. ACM SIGMOD Rec. 37(4), 14–20 (2009)
Kim, J., Kim, D.: A method for extracting organized information from online product reviews based on text mining. ICIC Express Lett. Part B Appl. 7(10), 2211–2216 (2016)
Acknowledgments
This work is supported by Basic Science Research Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Science, ICT & Future Planning (NRF-2017R1D1A1B05029080).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Kim, J., Kim, D. (2018). Personalized Information Visualization of Online Product Reviews. In: Lee, W., Choi, W., Jung, S., Song, M. (eds) Proceedings of the 7th International Conference on Emerging Databases. Lecture Notes in Electrical Engineering, vol 461. Springer, Singapore. https://doi.org/10.1007/978-981-10-6520-0_29
Download citation
DOI: https://doi.org/10.1007/978-981-10-6520-0_29
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-10-6519-4
Online ISBN: 978-981-10-6520-0
eBook Packages: EngineeringEngineering (R0)