Family Farming in Amazon: Solution to Food and Regional Competitiveness

  • Alex Rotta Romani
  • Flávio de São Pedro Filho
  • Jeoval Batista da Silva
  • Janilene Vasconcelos de Melo
  • Jayashree Patil-Dake
Part of the India Studies in Business and Economics book series (ISBE)


The present study aims at strategies for competitive farming with sustainability. The research is based on “Theory U.” The study is of a qualitative nature, prepared through the Content Analysis Method, supported by bibliographical sources, to face empirically the strategy required to the sustainability with focus on competitive advantage. It is based upon three specific objectives. (1) To raise/craft the basic competitive strategies in the familiar farming activities (2) To analyze the operability of the strategies found in face of the perspective sustainability (3) To structure subsides to required innovation in socio-environmental sustainability with focus on family farming. It is observed that the adaptation of generators model of competitive advantage according to the theoretical concepts of Triple Bottom Line can direct the consecution of sustainable competitive advantages in the familiar farming activity.


Amazon Business competitiveness Family agriculture Innovation Sustainability 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2017

Authors and Affiliations

  • Alex Rotta Romani
    • 1
  • Flávio de São Pedro Filho
    • 1
  • Jeoval Batista da Silva
    • 1
  • Janilene Vasconcelos de Melo
    • 2
  • Jayashree Patil-Dake
    • 3
  1. 1.Research Group in Management of Innovation and Technology (GEITEC/UNIR)Federal University of Rondônia (UNIR)Porto VelhoBrazil
  2. 2.Federal University of RondôniaPorto VelhoBrazil
  3. 3.KPB Hinduja CollegeMumbaiIndia

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