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Visual Characteristics Study of Traditional Round-Backed Armchair Based on Eye-Tracking

  • Yun Liu
  • Yi Zhou
  • Hanzhou Qiu
  • Liming Shen
Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 456)

Abstract

With the pictures of the traditional round-backed armchairs being the sample, TOBII Eye-Tracker is adopted for the eye-tracking experiments, followed by the study of several key issues based on the Semantic Differential Five-Level Quantitative Scale surveys. The results suggest: the visual highlight of the round-backed armchair lies in the upper part of the chair. The arch enclosure virtual plane enhances the layering of the furniture, but lowers the visual stability. A proper supplement of embellishment and supports (Ya Tou) with classic pictures could cultivate users’ recognition for the traditional round-backed armchair and elevate the overall preference and intent to purchase the round-backed armchairs.

Keywords

Classic round-backed armchair Visual characteristics Aesthetic cognition Eye-tracking Intent to purchase 

Notes

Acknowledgements

We gratefully acknowledge the financial supports from the Project of by National Social Science Foundation of China (Grant. No. 15XGL027).

Compliance with Ethical Standards

The study was approved by the Logistics Department for Civilian Ethics Committee of Human Ergonomics Research Institute of Nanjing Forestry University.

All subjects who participated in the experiment were provided with and signed an informed consent form.

All relevant ethical safeguards have been met with regard to subject protection.

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.College of Furnishings and Industrial DesignNanjing Forestry UniversityNanjingChina
  2. 2.Ningde Normal UniversityFujianChina

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