Visual Characteristics Study of Traditional Round-Backed Armchair Based on Eye-Tracking
With the pictures of the traditional round-backed armchairs being the sample, TOBII Eye-Tracker is adopted for the eye-tracking experiments, followed by the study of several key issues based on the Semantic Differential Five-Level Quantitative Scale surveys. The results suggest: the visual highlight of the round-backed armchair lies in the upper part of the chair. The arch enclosure virtual plane enhances the layering of the furniture, but lowers the visual stability. A proper supplement of embellishment and supports (Ya Tou) with classic pictures could cultivate users’ recognition for the traditional round-backed armchair and elevate the overall preference and intent to purchase the round-backed armchairs.
KeywordsClassic round-backed armchair Visual characteristics Aesthetic cognition Eye-tracking Intent to purchase
We gratefully acknowledge the financial supports from the Project of by National Social Science Foundation of China (Grant. No. 15XGL027).
Compliance with Ethical Standards
The study was approved by the Logistics Department for Civilian Ethics Committee of Human Ergonomics Research Institute of Nanjing Forestry University.
All subjects who participated in the experiment were provided with and signed an informed consent form.
All relevant ethical safeguards have been met with regard to subject protection.
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