Abstract
This chapter (along with Chap. 9) reprises the key theories of Ritzer, which have provided an explication of capitalism at the end of the twentieth century, and adapts them to the present (twenty-first) century, and, more specifically, to religion. Chapter 8 also undertakes a study of how new technologies, specifically in the form of apps, are ‘incrusted’ on the self almost permanently and help us in our religious and productive lives. The chapter introduces and discusses the new concept of the ‘i-zation’ of society, as an extension of Ritzer’s McDonaldization thesis.
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Possamai, A. (2018). Ritzer (1): From the McDonaldization Thesis to the i-zation of Society. In: The i-zation of Society, Religion, and Neoliberal Post-Secularism. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-10-5942-1_8
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DOI: https://doi.org/10.1007/978-981-10-5942-1_8
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