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Grand View Garden and a History of Chinese Film Tourism

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Film Tourism in Asia

Part of the book series: Perspectives on Asian Tourism ((PAT))

Abstract

This study presents a general background to film tourism in China. Film tourism is the inevitable result of socio-economic development, especially when consistent with state policies and the development of a consumer-led economy. Based on a representative case study, that of Grand View Garden, we aim to reflect on the development of Chinese film tourism within the past 30 years. Films not only move audiences but can motivate them to see and experience the relevant sites. Additionally, in the Chinese context, film tourism has come to require both local administrations and film industries to make popular films and TV series that can serve as an effective marketing tool to promote destinations in ways consistent with local and national policies.

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Author information

Authors and Affiliations

  1. Tourism College, Beijing Union University, Beijing, China

    Xiaoyu (Nancy) Zhang

  2. The China-New Zealand Tourism Research Unit, Waitako Management School, University of Waikato, Hamilton, New Zealand

    Chris Ryan

Authors
  1. Xiaoyu (Nancy) Zhang
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  2. Chris Ryan
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Corresponding author

Correspondence to Xiaoyu (Nancy) Zhang .

Editor information

Editors and Affiliations

  1. School of Business and Law, Edith Cowan University, Joondalup, West Australia, Australia

    Sangkyun Kim

  2. Erasmus University Rotterdam, Rotterdam, The Netherlands

    Stijn Reijnders

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Zhang, X.(., Ryan, C. (2018). Grand View Garden and a History of Chinese Film Tourism. In: Kim, S., Reijnders, S. (eds) Film Tourism in Asia. Perspectives on Asian Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-10-5909-4_4

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