Grand View Garden and a History of Chinese Film Tourism

Chapter
Part of the Perspectives on Asian Tourism book series (PAT)

Abstract

This study presents a general background to film tourism in China. Film tourism is the inevitable result of socio-economic development, especially when consistent with state policies and the development of a consumer-led economy. Based on a representative case study, that of Grand View Garden, we aim to reflect on the development of Chinese film tourism within the past 30 years. Films not only move audiences but can motivate them to see and experience the relevant sites. Additionally, in the Chinese context, film tourism has come to require both local administrations and film industries to make popular films and TV series that can serve as an effective marketing tool to promote destinations in ways consistent with local and national policies.

Keywords

Literary tourism Chinese film tourism TV series Grand View Garden 

References

  1. Airey, D. W., & Chong, K. (2011). Tourism in China: Policy and development since 1949. New York: Routledge.Google Scholar
  2. Beeton, S. (2005). Film-induced tourism. Clevedon: Channel View Publications.Google Scholar
  3. Beijing Grand View Garden. (2016). Retrieved on November 27, 2016 from http://www.bjdgy.com/yshg.htm
  4. Busby, G., & Klug, J. (2001). Movie-induced tourism: The challenge of measurement and other issues. Journal of Vacation Marketing, 7(4), 316–332.CrossRefGoogle Scholar
  5. Chen, N., Bai, K., Qiao, G. H., & Piao, G. X. (2008). 入境游客对中国传统文化旅游产品满意度的实证研究以禅宗少林音乐大典为例 [A demonstrative study on inbound tourists’ satisfaction with Chinese traditional cultural tourism product]. 旅游学刊 [Tourism Tribune], 6(23), 24–29.Google Scholar
  6. Chen, S. F., Huang, J. Z., & Li, X. W. (2013). Discussions on the relationships between movie & TV bases and the real estate. Tourism Planning & Design, 9, 122–127.Google Scholar
  7. China Culture Promotion Society. (2017). Chronicle of events in 2010.Retrieved from http://www.ccps.com.cn/File/News/20131031/2013103108060585.html
  8. China Economic Net. (2013).Retrieved on February 2, 2017 from http://www.ce.cn/
  9. China Tourism Academy. (2009). Development of China Tourism Research 1978–2008. Beijing: China Travel & Tourism Press.Google Scholar
  10. Chinese cultural tourism contribution award. (2010). Retrieved on February 5, 2017 from http://www.chinanews.com/cul/2010/10-24/2608351.shtml
  11. Cultural Industry. (2008). People. Retrieved from http://cpc.people.com.cn/GB/66888/66889/7092535.html
  12. Cynarski, W. J. (2012). Travel for the study of martial arts. Journal of Martial Arts Anthropology, 12(1), 11–19.Google Scholar
  13. Dai, B., Jiang, Y., Yang, L., & Ma, Y. (2017). China’s outbound tourism: Stages, policies and choice. Tourism Management, 58, 253–258.CrossRefGoogle Scholar
  14. Development planning outline for the construction of Guilin international tourism destination. (2017). Retrieved from http://bgt.ndrc.gov.cn/zcfb/201211/W020121129607681571253.pdf
  15. Hao, X. F., & Ryan, C. (2013). Interpretation, film language and tourist destinations: A case study of hibiscus town, China. Annuals of Tourism Research, 42, 334–358.CrossRefGoogle Scholar
  16. Heitmann, S. (2010). Film tourism planning and development-questioning the role of stakeholders and sustainability. Journal of Tourism and Hospitality Planning & Development, 7(1), 31–46.CrossRefGoogle Scholar
  17. Hou, J. N., Yang, H. H., & Li, X. D. (2010). 旅游演艺产品中地域文化元素开发的思考-以《印象刘三姐》为例 [Thoughts on the exploration of regional culture elements in the tourism performing arts- a case study of Impression the Liu Sanjie]. 旅游论坛 [Tourism Forum], 3(3), 284–287.Google Scholar
  18. Hu, X. (2016). 生命意识视角下的《山海经》文化旅游资源开发 [Cultural tourism development based on <<The Classic of Mountains and Seas>>]. 旅游纵览 [Tourism Overview], 7, 273–274.Google Scholar
  19. Hudson, S., & Ritchie, J. R. B. (2006a). Film tourism and destination marketing: The case of caption Corelli’s Mandolin. Journal of Vacation Marketing, 12(3), 256–268.CrossRefGoogle Scholar
  20. Hudson, S., & Ritchie, J. R. B. (2006b). Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives. Journal of Travel Research, 44(4), 387–396.CrossRefGoogle Scholar
  21. Iwashita, C. (2003). Media construction of Britain as a destination for Japanese tourists: Social constructionism and tourism. Journal of Tourism and Hospitality Research, 4(4), 331–340.CrossRefGoogle Scholar
  22. Iwashita, C. (2006). Media representation of the UK as a destination for Japanese tourists: Popular culture and tourism. Journal of Tourist Studies, 6(1), 59–77.CrossRefGoogle Scholar
  23. Kim, S. (2010). Extraordinary experience: Re-enacting and photographing at screen tourism locations. Tourism and Hospitality Planning & Development, 7(1), 59–75.CrossRefGoogle Scholar
  24. Lavallee, T. M., & Yan, L. (2011). Galloping our minds beyond the boundaries: Exploring leisure in the poetry of the Orchid Pavilion gathering. In H. Xiao (Ed.), Contemporary perspectives on China tourism (pp. 47–65). London: Taylor & Francis Ltd.Google Scholar
  25. Li, T. Y. (2009). Lv You XueGaiLun (6th ed.). Tianjin: Nankai University Press.Google Scholar
  26. Li, W. (2015). 刘三姐文化旅游开发研究综述 [the review of the tourism development of Liu Sanjie culture]. 创新 [Innovation], 4(9), 59–65.Google Scholar
  27. Li, Y., & Beeton, S. (2011). Is film tourism all the same? Exploring Zhang Yimou’s films’ potential influence on tourism in China. Tourism Review International, 15, 293–296.CrossRefGoogle Scholar
  28. Li, Y. R., & Cao, H. S. (2006). Tourism. Beijing: Qinghua University Press.Google Scholar
  29. Liu, B. Y., & Liu, Q. (2004). On the present situation and trend of the development of China’s movie and TV tourism. Journal of Tourism Tribune, 6(19), 77–81.Google Scholar
  30. Luo, S. F., Huang, Y. L., Cheng, D. P., & Ding, P. Y. (2011). 情感因素对游客体验与满意度的影响研究——以桂林山 水实景演出“印象·刘三姐”为例 [Study on the effect of affective factors on tourist experience and satisfaction]. 旅游学刊 [Tourism Tribune], 1, 51–58.Google Scholar
  31. National Development and Reform Commission.(2017). “Development planning for the construction of Guilin international tourism destination” approved by the National Development and Reform Commission. Retrieved from http://bgt.ndrc.gov.cn/zcfb/201211/t20121129_516519.html
  32. Nirvana in Fire.(2015). People. Retrieved from http://media.people.com.cn/n/2015/1117/c40606-27824125.html
  33. O’Connor, N., & Kim, S. (2014). Pictures and prose: exploring the impact of literary and film tourism. Journal of Tourism & Cultural Change, 12(1), 1–17.Google Scholar
  34. Qu, H., & Tsang, N. (2000). Service quality in China’s hotel industry: A perspective from tourists and hotel manager. International Journal of Contemporary Hospitality Management, 12(5), 316–326.CrossRefGoogle Scholar
  35. Report on the research of the travel styles by the post-90s generation. (2017). Retrieved from http://www.mafengwo.cn/
  36. Roesch, S. (2009). The experiences of film location tourists. Clevedon: Channel View Publications.Google Scholar
  37. Romance in Lushan. (2017). China Lushan. Retrieved from http://www.china-lushan.com/lushanlian/index.php
  38. The Graver Robbers’ Chronicles.(2016). China National Tourism Administration. Retrieved from http://www.cnta.gov.cn/xxfb/xxfb_dfxw/jl/201608/t20160819_781193.shtml
  39. The Ordinary World.(2015).China National Tourism Administration.Retrieved on Janurary 7, 2017 from http://www.cnta.gov.cn/xxfb/hydt/201506/t20150627_717056.shtml
  40. Wen, F. (2013). 从《泰囧》谈旅游产业中的电影营销 [Thoughts on the film tourism marketing in the tourism industry from Taijiong]. 中国商论 [China Journal of Commerce], 6, 93–97.Google Scholar
  41. Wu, J. (2011). Analysis and strategic suggestions for China’s film and TV tourism. In G. Zhang, R. Song, & D. Liu (Eds.), Green book of China’s tourism (pp. 185–198). China Outbound Tourism Research Institute: Heide.Google Scholar
  42. Wu, P., Ge, Q. S., Xi, J. C., & Liu, H. L. (2007). A study on the formation and developing machanism of movie-induced tourism. Journal of Tourism Tribune, 7(22), 52–57.Google Scholar
  43. Yan, W. S. (2002). Chinese history and culture. Beijing: Tsinghua University Press.Google Scholar
  44. Zhang, G. R., & Liu, D. Q. (2008). China’s tourism development: Analysis and forecast. Beijing: Social Sciences Academic Press.Google Scholar
  45. Zhang, X. Y., Ryan, C., & Cave, J. (2016). Residents, their use of a tourist facility and contribution to tourist ambience: Narratives from a film tourism site in Beijing. Tourism Management, 52, 416–429.CrossRefGoogle Scholar

Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Tourism CollegeBeijing Union UniversityBeijingChina
  2. 2.The China-New Zealand Tourism Research Unit, Waitako Management SchoolUniversity of WaikatoHamiltonNew Zealand

Personalised recommendations