Grand View Garden and a History of Chinese Film Tourism

Part of the Perspectives on Asian Tourism book series (PAT)


This study presents a general background to film tourism in China. Film tourism is the inevitable result of socio-economic development, especially when consistent with state policies and the development of a consumer-led economy. Based on a representative case study, that of Grand View Garden, we aim to reflect on the development of Chinese film tourism within the past 30 years. Films not only move audiences but can motivate them to see and experience the relevant sites. Additionally, in the Chinese context, film tourism has come to require both local administrations and film industries to make popular films and TV series that can serve as an effective marketing tool to promote destinations in ways consistent with local and national policies.


Literary tourism Chinese film tourism TV series Grand View Garden 


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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Tourism CollegeBeijing Union UniversityBeijingChina
  2. 2.The China-New Zealand Tourism Research Unit, Waitako Management SchoolUniversity of WaikatoHamiltonNew Zealand

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