Film Tourism in India: An Emergent Phenomenon

Chapter
Part of the Perspectives on Asian Tourism book series (PAT)

Abstract

India is the largest film producer in the world, annually producing more than 1800 films. Unsurprisingly, efforts to exploit film tourism have emerged at a national, state and business level. This chapter enhances the understanding of India’s film tourism and efforts to establish a film tourism destination. These efforts included greater coordination between national and state governments to attract and facilitate film production. Added is a tourism strategy emphasis, in part, on film tourism, coupled with the added use of film in tourism promotions. Film tourism is an evident phenomenon around the country, though mostly at film studio locations. Other accounts provide limited support for an effect on tourist demand and lack of film-specific tourist attractions. However, the vast Indian film presence indicates subtle roles in tourism, establishing or reinforcing perceptions and stirring motivations to visit the range of pre-established attractions across the country. Future research on the subtle role of film on India’s tourists and the filmic representations of the people is recommended. Overall, film tourism in India has much emerging potential.

Keywords

Government Indian cinema and film industry Film parks Film tourists Slum tourism 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.KIIT School of Management (KSOM)KIIT UniversityBhubaneswarIndia
  2. 2.Department of Management, Monash Business SchoolMonash UniversityCaulfield EastAustralia
  3. 3.Oxford School of Hospitality ManagementOxford Brookes UniversityOxfordUK

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