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Film Tourism in Asia pp 157–170Cite as

Factors Hindering the Intention of Tourists to Visit Film Tourism Locations: The Case of the Korean TV Drama Descendants of the Sun (DOTS)

Part of the Perspectives on Asian Tourism book series (PAT)

Abstract

While the film tourism phenomenon has been welcomed by both practitioners and scholars, there remains a critical gap in our current understanding as to the determinants that hinder tourist intentions to visit film tourism locations. This chapter aims to elucidate some of these factors using the case of the Korean TV drama series Descendants of the Sun (DOTS). This successful Korean TV series was filmed across several locations in Korea and Greece. The research found that three important mitigating factors affected the propensity of the audience to visit Greece. They include safety, affordability and accessibility and familiarity. These hindering factors were dramatically diminished when participants assessed Korea as a potential film tourism destination associated with DOTS, showing how participants cognitively appraised destinations that were concurrently featured in media programme(s). Knowing more about these hindering factors will lead to better informed theory and practice of destinations seeking to take advantage of the potential of film tourism demand.

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Authors and Affiliations

  1. School of Business, University of the Sunshine Coast, Sippy Downs, QLD, Australia

    Aaron Tham

  2. School of Business and Law, Edith Cowan University, 270 Joondalup Drive, Joondalup, WA, 6027, Australia

    Sangkyun Kim

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  1. Aaron Tham
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Correspondence to Aaron Tham .

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Editors and Affiliations

  1. School of Business and Law, Edith Cowan University, Joondalup, West Australia, Australia

    Sangkyun Kim

  2. Erasmus University Rotterdam, Rotterdam, The Netherlands

    Stijn Reijnders

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Tham, A., Kim, S. (2018). Factors Hindering the Intention of Tourists to Visit Film Tourism Locations: The Case of the Korean TV Drama Descendants of the Sun (DOTS). In: Kim, S., Reijnders, S. (eds) Film Tourism in Asia. Perspectives on Asian Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-10-5909-4_10

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