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Adaptability Evaluation of E-commerce Websites in Indian Perspective

  • Shivani Gupta
  • Sanjay Kumar Dubey
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 624)

Abstract

E-commerce websites are in much demand these days. Customers are moving towards these sites for buying the products because the trend of shopping from offline purchasing to online purchasing is increasing. Another reason is that there is no third party in between of customers and buyers. The online products are much cheaper in comparison with offline products. The customer lacks in the adaptation of these sites that which one is the best for one’s purpose and which one is not. To solve this problem, a hierarchical model is proposed. With the help of proposed model and the Analytical Hierarchy Process approach, ranking of Indian e-commerce site is done. The model is then validated by using entropy method. Methodology in the present paper will help the online buyers to select the best e-commerce site according to their requirements.

Keywords

Adaptability AHP Entropy 

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Copyright information

© Springer Nature Singapore Pte Ltd. 2018

Authors and Affiliations

  1. 1.Department of Computer Science and EngineeringAmity University Uttar PradeshNoidaIndia

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